As part of this position, you will be accountable for:

Mission: In collaboration and under the supervision of the Senior Marketing Director and a Senior Brand Manager, you will be responsible to manage marketing projects for the brand portfolio with key responsibilities of:

• Providing the company with an understanding of the needs, expectations, and behaviors of consumers for product line
• Actively collaborate on the marketing and innovation strategy, design and implement the activation and launch plans for product line
• Closely monitor the performance of brands and competition through secondary data analysis.

More specifically:

• Manage the brand on a daily basis: develop, implement and monitor the various activation components (promotion, packaging, product, etc.), in collaboration with external suppliers and internal functions (product development, sales, agencies,…).
• Monitor and analyze brands and market performance within scope (panels and Ad Hoc studies + competitive intelligence), forecast their development (sales forecasts) and make recommendations.
• Monitor portfolio's marketing budget on a regular basis
• Actively participate in the development and implementation of the innovation and renovation plan, in collaboration with cross-functional teams.
• Actively collaborate in strategic thinking and creation of marketing plans in collaboration with the senior brand manager and senior marketing director.

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The ideal candidate will have the following qualifications and competencies:

• Business degree in Marketing
• Marketing experience: 1-2 years of marketing experience
• Experience in sales in the CPG market an asset
• Accountable, committed and a natural problem-solver
• Agility in managing multiple projects simultaneously
• Aptitude/interest in data analysis and storytelling through data
• Energetic and dynamic
• Organized and detail oriented
• Open minded and curious

Here are some of the reasons why you should join our team:

• Named one of Canada’s Top 100 employers for the 4th year in a row! Certified B Corporation.

• Work Environment: a flexible hybrid model that lets employees work with their managers to design a work model that best suits their needs. Onsite workplace features (flexible and collaborative working spaces, fresh fruits, yogurts, and plant-based products), onsite gym and fitness classes.

• Work Atmosphere: casual dress code, concierge services available throughout the year, employee sports teams, social committee, departmental-led events.

• Benefits & Compensation: retention and performance bonuses at all levels. Core Health plan paid 100% with no waiting period.

• Vacation & Personal Time Off: Danone’s innovative and flexible vacation policy, lets you take as much paid time off as you need. Summer schedule and no-meeting Friday afternoons.

• Training & Skills Development encourages ongoing employee development through a variety of in-house and online training initiatives, mentoring and leadership development programs.

• Community Involvement: founding partner of Breakfast Club of Canada and has worked alongside the organization for 25 years, helping kids develop their potential by giving them regular access to a nutritious breakfast in a comfortable environment.