Merchandising Innovation Specialist 

The Merchandising Innovation Specialist is responsible for understanding the behaviour of its shoppers and develop, test and scale new concepts of merchandising to increase conversion in point of sales, across all channels/customers/categories. You work as part of the shopper marketing team, closely with category management.

Business Strategy / Strategic Vision
Drive continuous renewed concepts, based on data and analysis, to maximize conversation mechanics on point of sales. Compile, analyze all business data related to set up and text relevant actions to drive merchandising solutions.

Impact on Business Results

Responsible for understanding the behaviour of shoppers within Retail and AFH customers and creating new pockets of growth via merchandising innovations. Via test & learns optimizing these concepts and fuelling full cross-functional customer teams to scale up nationally to impact overall ROS.

Process & Projects

Lead & Create insights on path to purchase, esp. on drivers of conversion drop out + what creative new concepts to develop. Leading test & learns on merchandising for all channels/categories. Maximize relationship with top stores for bringing external in, whilst enabling effective test & learn deployment.

The key deliverables are:

• Analysis, assessment & concepts for improved merchandising
• Test & Learns Test & Learns into key relevant test stores
• Tracking and reporting across all relevant metrics on merchandising innovations.
• Direction of sell/in story for concept scale up via HQ on national level.

The external stakeholders will be: 

External 3rd party suppliers for Data & insights, but also activation & merchandising partners Influence & Engage with Category Managers, Buyers, Merchandising mgt from retailers. Engage & Convince top 20 stores of key retailers (entrepreneurs / store managers).

You fit this role if you are/have:

• Native Dutch speaker, Fluent in English.
• Bachelor or Master educational/working level.
• Ability to define insights from data and co-build recommendation to drive shopper conversion through merchandising, identify and grow new business opportunities.
• Strong analytical skills with specific understanding of the conversion specific KPIs.
• Communication skills, able to engage constructively externally with HQ Retailers
• Proactive, able to deal with ambiguity
• Experience in Dutch FMCG market (min 1 years) within commercial.

At Danone we are committed to our mission “bringing health, through food to as many people as possible”. Working together to make sure that our brands, like Hipro, Nutricia, Alpro, Activia, Nutrilon and Evian, create real benefits for people, communities and the planet. You will be part of one of the largest Certified B Corps™ in the world. Being B Corp means to be part of a select movement of companies verified to be meeting the highest standards of social and environmental criteria and using business as a force for good. One Planet. One Health.

We Offer

All Danoners receive a complete package of benefits. This includes a competitive salary and yearly bonus, a premium free pension, 30 days of annual leave (with the opportunity to purchase more) and you will receive a monthly health care allowance.  In addition, you can get discount on your gym membership, and we offer initiatives focused on nutrition, physical, and mental health. We provide continuous learning opportunities through workshops, online courses and training sessions.
In the Netherlands we also offer a hybrid working environment which enables each team to meet our people's desire for flexibility. You can work from one of our People Hubs in Hoofddorp, Utrecht and Rijswijk or you can work from home.

It’s simple – hit the “apply” button before the application deadline of 5th of January 2026. In order to comply with GDPR we can’t process your personal data without your given consent, so please apply directly via this website. Good luck! We can’t wait to meet you.Need more information? Please contact Yvette Notenboom, Talent Specialist via yvette.notenboom@danone.com 

* all applications will be considered for a vacancy without discrimination based on ethnicity, color, religion, sex, sexual orientation, gender identity, nationality, disability, or any other protected status.

We put people at the center of everything we do. Bring your unique perspective, ambitions and ideas to the table – the impact you could make might surprise you. We are committed to embrace diversity, nurturing an inclusive workplace where every individual is valued; Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA.

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