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Japan
- Permanent Full-Time
- Posted: 25 Sep 2026
Where do you want to work?
About the job
As a Brand Manager, you will play a pivotal role in shaping the future of one of Danone's iconic brands, such as OIKOS, BIO/PDBD, or DNY/Alpro. This is an exciting opportunity to drive brand growth, influence business performance, and make a meaningful impact on consumers' lives across Japan.
You will own the end-to-end brand strategy, identifying growth opportunities and translating consumer insights into winning initiatives that accelerate volume, market share, and profitability.
Working cross-functionally with internal and external stakeholders, you will lead the development and execution of strategic plans that strengthen brand equity and deliver sustainable business results.
Leveraging a deep understanding of consumers and market trends, you will champion innovation and develop compelling concepts that create meaningful consumer benefits. You will also lead the execution of integrated marketing activations with speed, rigor, and excellence, ensuring outstanding brand experiences across all touchpoints.
This role offers the opportunity to leave your mark on a high-profile brand, develop broad business leadership skills, and contribute to the continued success of one of the world's leading food and beverage companies.
<Main Responsibility>
Obtain clear understanding of current sales/brand situation
- Analyze key data to understand and leverage consumer-insight-led trends, going beyond surface-level findings to uncover deep consumer motivations and unmet needs
- Ensure clear understanding of the drivers and inhibitors of the performance of the brands
- Pro-actively and continuously identify gaps and new opportunities to drive the portfolio & activation through a clear understanding of the consumer, competition and trade.
Build and lead through innovation
- Build existing range of products via maintenance and renovation of base products, refreshing and extending as appropriate with relevant new products and concepts
- Develop breakthrough launch plans for the brand innovation, creating compelling activation plans that will drive trial on these new products, and beyond (holistic brand level) especially in digital activations.
- Drive strong execution of the agreed support plan, leading cross-functional actions end-to-end; making timely decisions under ambiguity; ensuring execution is grounded in clear hypotheses and attention to detail; and recommending amendments to the plan as appropriate to drive stronger performance including in-store POS/activations.
About you
Education background | · Possess a bachelor degree or equivalent (Marketing, Business Management or Communications background preferred) |
Technical Skills and Experiences required | · Strong project management and stakeholder management skills with strong leadership across multiple functions with the ability to make decisions and move projects forward based on solid logic. · Proven track record of new launch initiatives in a fast-moving environment with demonstrated ability to think strategically, and multi-tasked launch schedules, ie, at least 5 new initiatives (>10 SKUs / year). · Proven track record of managing a brand holistically, with core SKU renovation and maintenance and seasonal /limited editions launches · Native Level in written and spoken Japanese with strong Business Level written and spoken English · 2–5 years of brand marketing experience for consumer-facing brands (mandatory), with FMCG industry experience preferred, and proven responsibility for brand P&L. · People management experience (preferred) |
Competencies to be successful on the job | · Possess a Passion to win by being able to define and beat Objectives/Outputs · Entrepreneurship mind-set and self-starter, being able to manage multiple tasks simultaneously while maintaining depth of thinking and attention to detail. · Have a Creative mind and open willing to take risks and try new things with a growth mindset and habit of continuously questioning and improving one’s own thinking. · Quick learner, with a passion for growth in the Marketing profession |
About Danone
Dedicated to bringing health through food to as many people as possible, Danone is a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.
At Danone, we aim to inspire healthier and more sustainable eating and drinking practices, in line with our vision - Danone, One Planet. One Health - which reflects a strong belief that the health of people and the health of the planet are interconnected. We deliberately concentrate on high-growth and health-focused categories, and commit to operating in an efficient, sustainable and responsible manner.
For passionate people looking for autonomy and exciting career opportunities, Danone truly has something special inside. Check out the link below to find out more about Danone in Japan.
Danone Japan is a certified B Corporation and is an Equal Opportunity Employer: Female / Minority / Disability / Marital Status / Sexual Orientation / Gender Identity
Danone Japan doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, genetic characteristic or any other protected status. Faithful to our values of openness and humanism, all our employees share in the commitment to engage one another with dignity and respect.
