As the brand manager, your primary role would be to grow the brand to new heights, leveraging all end-to-end strategic plans.

Managing the brand in Japan, you will propose and execute brand strategy and action plans to meet and beat agreed objectives (volume, share, profitability). You will deliver new consumer benefits through innovation grounded in deep consumer understanding and well-designed concepts, and lead activations with pace and rigor

<Main Responsibility>

Obtain clear understanding of current sales/brand situation

• Analyze key data to understand and leverage consumer-insight-led trends, going beyond surface-level findings to uncover deep consumer motivations and unmet needs
• Ensure clear understanding of the drivers and inhibitors of the performance of the brands
• Pro-actively and continuously identify gaps and new opportunities to drive the portfolio & activation through a clear understanding of the consumer, competition and trade.

Build and lead through innovation

• Build existing range of products via maintenance and renovation of base products, refreshing and extending as appropriate with relevant new products and concepts
• Develop breakthrough launch plans for the brand innovation, creating compelling activation plans that will drive trial on these new products, and beyond (holistic brand level) especially in digital activations.
• Drive strong execution of the agreed support plan, leading cross-functional actions end-to-end; making timely decisions under ambiguity; ensuring execution is grounded in clear hypotheses and attention to detail; and recommending amendments to the plan as appropriate to drive stronger performance including in-store POS/activations.

Dedicated to bringing health through food to as many people as possible, Danone is a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.

At Danone, we aim to inspire healthier and more sustainable eating and drinking practices, in line with our vision - Danone, One Planet. One Health - which reflects a strong belief that the health of people and the health of the planet are interconnected. We deliberately concentrate on high-growth and health-focused categories, and commit to operating in an efficient, sustainable and responsible manner.

For passionate people looking for autonomy and exciting career opportunities, Danone truly has something special inside. Check out the link below to find out more about Danone in Japan.

http://www.danone.co.jp/

Danone Japan is a certified B Corporation and is an Equal Opportunity Employer: Female / Minority / Disability / Marital Status / Sexual Orientation / Gender Identity

Danone Japan doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, genetic characteristic or any other protected status. Faithful to our values of openness and humanism, all our employees share in the commitment to engage one another with dignity and respect.