I lead category strategy for plant-based across a number of retailers, working with them to make it easier for people to choose dairy alternatives.
This includes reorganising fixtures, improving navigation, and making the category more engaging. Seeing shoppers connect with healthy choices - and knowing I helped make that happen - is incredibly rewarding.
Collaboration drives everything we achieve here.
Partnering with colleagues across sales, marketing, and supply chain is essential to growing the category.
That teamwork makes our wins possible and makes the journey enjoyable.
I’ve stepped out by joining the B Corp team, where I co-hosted a fun, game-show style seminar for 200 colleagues, turning values into something people could feel and advocate for.
I also support the brand team, applying a category lens to innovation pipelines so new ideas connect with shopper needs and future growth.
Danone has helped me turn passion into impact.
I joined as a Category Executive in 2023 and within two years became a Category Manager.
Danone’s trust, training, and early responsibility gave me the confidence to grow quickly, build influence, and see my career accelerate faster than I imagined.