We’re looking for Brand Manager – Pediatrics to lead marketing efforts in a key Therapeutic Area dedicated to children’s health. You’ll be responsible for developing, implementing, and evaluating targeted marketing plans to meet both short- and long-term brand objectives. In addition to brand leadership in the pediatric area, you will also drive digital communication strategies across multiple categories within the portfolio – targeting both healthcare professionals and consumers/patients. Working closely with cross-functional teams, you’ll play a key role in advancing pediatric care and broader therapeutic impact through strategic, results-driven brand and digital management.

Location: Bratislava or Prague

Responsibilities:

• Develop and execute brand and marketing strategies for the Pediatric Therapeutic Area based on market and consumer insights.
• Analyze the pediatric nutrition market, including channels, competitors and stakeholders, channels, and competition, to identify growth opportunities
• Drive digital and traditional marketing initiatives to boost brand visibility, engagement, and performance.
• Lead the planning, execution, and optimization of digital communication strategies targeting both healthcare professionals and consumers/patients across multiple therapeutic categories within the portfolio.
• Manage digital channels including website content, social media, email marketing, programmatic campaigns, and CRM tools, ensuring alignment with brand and business objectives.
• Define and track key digital KPIs such as reach, engagement, conversion rates, click-through rates (CTR), cost-per-click (CPC), bounce rate, time on site, and campaign ROI to evaluate campaign effectiveness and inform future strategy.
• Collaborate with cross-functional teams (medical, regulatory, sales, digital, and external agencies) to ensure relevance, accuracy, and compliance of digital content across all touchpoints.
• Create compelling messaging and value propositions for HCPs and KOLs supporting advocacy and education in collaboration with cross-functional teams.
• Adapt and implement global initiatives, innovations, and best practices in the local market.
• Lead integrated campaign development and execution, ensuring a consistent omnichannel customer journey. Collaboration with cross-functional teams and external agencies.
• Monitor brand performance through KPIs, competitive analysis, and sales data; provide insights and strategic recommendations.
• Manage a portion of the A&P budget, ensuring effective allocation across digital and traditional channels to maximize return on investment.
• Ensure full compliance with internal policies, local regulations, and ethical standards; act as a brand ambassador fostering collaboration and knowledge sharing across teams.