The Senior Insights Manager, Foresight supports the organization in anticipating future market, consumer, and category dynamics. In this role, you will build and sustain a structured foresight capability, combining rigorous secondary landscape analysis with self-directed primary research. You will identify emerging trends, demographic shifts, and category opportunities, translating them into clear implications for portfolio strategy, innovation, and long-range planning.

Working closely with Marketing, Innovation, and Enterprise Strategy, you will contribute to long-range portfolio decisions, new category exploration, and enterprise strategic planning.

Key Responsibilities: 

Foresight Framework Ownership

• Own and continuously evolve the company’s foresight framework, including methodology, cadence, and tools to identify, assess, and track trends.
• Embed foresight across the organization—from analysis to recommendations—supporting senior leadership decision-making.
• Monitor and synthesize macro and micro trends across health, nutrition, wellness, flavour, and consumer behaviours, serving as the organization’s foresight reference.
• Identify and interpret demographic shifts and translate them into implications for portfolio strategy and innovation priorities.
• Coordinate with Global teams to ensure alignment and leverage enterprise perspectives.

Whitespace and Growth Opportunity Assessment

• Lead structured evaluations of new category, platform, or growth opportunities.
• Design and execute primary quantitative and qualitative research, complemented by secondary sources, to deliver actionable recommendations to the Leadership Team and key stakeholders.

Long-Range Category Forecasting

• Build and maintain five-year category forecasts integrating trend signals, demographic tailwinds, and competitive dynamics.
• Develop scenario-based outlooks to inform annual planning and strategic choices.

Stakeholder Engagement

• Act as a trusted insights partner, influencing through clear synthesis and storytelling.
• Partner with senior leaders and functional teams to define and prioritize foresight agendas.
• Communicate recommended priorities and implications to the Leadership Team and key stakeholders.

The annual base salary range for this position is $95,000.00 to $135,000.00 CAD. The final salary offered will be determined by factors such as relevant experience and qualifications, internal equity and external market conditions. 

Danone Canada also offers a competitive short-term incentive bonus and a comprehensive benefits package, including group insurance, group retirement plans, wellbeing account, flexible time off, true hybrid work environment, paid parental leave, and other attractive options. 

As part of our commitment to transparency in our hiring practices, we may use AI-enabled tools at certain stages of the recruitment process. However, all final hiring decisions are made by people. 

This posting is for an existing vacancy.