Here at Danone, we are excited to share a fantastic opportunity on our Strategic Insights & Analytics team (SIA). We are seeking a Senior Manager, Strategic Insights & Analytics - Category & Shopper Leadership to help fuel growth across our Plant‑Based Food & Beverage portfolio and the broader category! This high-impact role reports directly to the Director of Strategic Insights & Analytics – Category & Shopper Leadership.

As a Senior SIA Manager on the Category & Shopper Leadership team, you’ll turn data into insight—and insight into action. You’ll be at the forefront of uncovering the consumer, category, and shopper trends that shape the future of plant‑based eating and drinking – translating them into bold strategies that drive growth for Danone and our Retailer-Partners alike.

In this role, you’ll be a key architect of category and channel strategies – bringing forward compelling, insight‑rich stories that influence decisions and inspire our retailer-partners. You’ll leverage an advanced data toolkit, including syndicated scan data (Circana/Nielsen), retailer transaction and loyalty card data (84.51/Scintilla/Dunnhumby), Panel Data (Circana/Nielsen/Numerator), third-party sources (Mintel/Kantar) and MORE -- arming you with the data to deliver clear and actionable recommendations.

You’ll operate as a critical connector across the organization. From Sales and Category Leadership to Brand Management and your SIA peers, you’ll collaborate with cross-functional teams to design and activate initiatives that advance the Plant-Based Food & Beverage agenda—always with a focus on delivering the Quad-Win for shoppers, retailers, Danone and the planet.

If you’re energized by the idea of shaping the future of the Plant-Based category, influencing strategy with data, and telling powerful stories that move businesses forward, this is the perfect opportunity for you!

Key Roles & Responsibilities:

• Operate as the Shopper & Category expert for the organization and our retailer-partners by leveraging advanced analytics and deep consumer/category/shopper insight.
• Build compelling, data-backed, category selling materials
• Harness a wide ecosystem of data sources (Circana, Numerator, Mintel, Kantar, Nielsen, and more) to deliver high‑impact insights including sales/share diagnostics, opportunity gap analyses, assortment optimizations, planogram evaluations, shopper/category/retailer 101’s, macro-trend identification, category/segment performance reporting and more!
• Shape the direction of the Plant-Based Foods & Beverages category by developing long‑range category growth visions and actionable tactics that drive long-term growth
• Analyze shopper demographic and behavioral data to illuminate how shoppers engage with categories and channels—fueling targeted, insight‑driven strategies.
• Own the identification of Danone’s High-Priority HERO item lists using key syndicated and panel analysis to help guide our Commercial go-to-market strategies
• Support identification of white-space innovation leveraging emerging category, shopper and market trends
• Leverage expert-level shelving knowledge to deliver best‑in‑class category shelving recommendations that enhance the shopper experience in store
• Partner with our Digital Shelf and Omni-Activation teams to develop and deliver Category Strategies that optimize the shopper experience online
• Stay ahead of market shifts by continuously monitoring global trends and evolving behaviors across a diverse set of retail channels
• Operate with urgency and precision, quickly turning around insights, analyses, and presentation support that equips teams to respond to fast-changing business needs in a dynamic environment.
• Manage and develop an SIA Analyst who currently supports the Plant Based Food & Beverage business

The salary range for this position is $120-150k USD. The exact salary offered will depend on several factors, including the candidate’s relevant experience, geographic location, internal equity, and market conditions.  Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment.

• You’re data obsessed. You’re a curious thinker. You’re a storyteller.
• You have a 4-year college degree in Business or related field
• You have 5-10 years of Category Management, Sales and/or Analytics/Insights experience within the CPG industry with increasing levels of responsibility
• You are proficient in syndicated POS and Panel data tools (Circana/Nielsen/Numerator/Mintel/etc.)
• You are able to synthesize data into insights and establish compelling and concise narratives.
• You have excellent Microsoft PowerPoint Skills with the ability to present data visually/craft strategic visual stories
• You have strong communication and presentation skills. Ability to interact confidently and effectively with team members, management and retailer-partners
• You can manage multiple projects at once and able to prioritize and adapt quickly
• You have the ability to proactively set and lead an insights agenda
• You ideally have People Management experience 
• You are comfortable with business travel (up to 15% travel as needed for retailer engagement, industry conferences, etc.)

Life at Danone

With approximately 5,000 employees and 13 production locations across the U.S., our vibrant culture and endless growth opportunities are just a couple of the reasons our employees call themselves “Proud Danoners.” 

Learn more about Life at Danone

Our Brands

When you join us, you’ll work with some of the best-known food and beverage brands in the world, including Activia®, DanActive®, Danimals®, Dannon®, evian®, Follow Your Heart®, Happy Family® Organics, International Delight®, Light + Fit®, Nutricia ®, Oikos®, Silk®, So Delicious® Dairy Free, STōK® Cold Brew Coffee ®, Too Good & Co™, and YoCrunch®.

Our Purpose

We’re committed to making a positive impact on our world. Rooted in our mission to bring health through food to as many people as possible, we’re proud to be the world’s largest B Corp.

Learn more about our mission.

Our Benefits

Our commitment to making the world healthier starts with our employees. 

• Physical Wellbeing: We pay for the majority of your medical benefits – which include medical, dental and vision – with our competitive 80%/20% cost-sharing model.
• Mental Wellbeing: Danoners receive fitness discounts, unlimited flexible time off and hybrid work schedules. We also have a range of programs that support mental health and substance abuse.  
• Financial Support: We offer a performance-based bonus, a 401(k) plan, tuition reimbursement, employee discount programs and voluntary perks.
• Family Care: We offer caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits and pet insurance.

Learn more about our benefits.

Equal Opportunity Employer
Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here.

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