Danone Türkiye is looking for a talented colleague for the "Assistant Brand Manager, Danone MB & Kids" position. Take this opportunity to GROW together!

At Danone, we believe in bringing health through food to as many people as possible. As an Assistant Brand Manager, you will play a key role in shaping the future of our brands by supporting strategic initiatives, driving consumer engagement, and collaborating across teams to deliver meaningful impact.

In this role, you will be responsible for:

Brand Strategy & Execution:

• Identify growth opportunities for the brands and work on brand / category strategy including portfolio, innovation, communication, activation management
• Support the development and implementation of brand’s both short & long-term plans aligned with business objectives.
• Assist in crafting compelling brand stories and consumer-centric campaigns.
• Contribute to the mix of Marketing and Brand Management projects enabling you to show the breadth and depth of your market & category knowledge

Consumer & Market Insights:

• Analyze consumer trends, market dynamics, and competitive landscape to inform strategy.
• Ensure a thorough market and competitive analyses and collaborate with SIA team for facilitating consumer research
• Collaborate with SIA (Strategy, Insights & Analytics) team to translate data and insights into actionable recommendations.

Project & Campaign Management:

• Acts as the brand owner by displaying a constant challenger mindset with a desire to question the norm and always strives for excellence
• Coordinate cross-functional teams and external agencies to deliver projects on time and within budget.
• Lead & execute brand communication campaign activations across all media touch points
• Monitor campaign performance and optimize based on learnings.
• Comply with regulatory and deal with related stakeholders cross-functionally.
• Support implementation of all brand and campaign toolkits with C&CD Teams (Key Visual, print and digital materials, Q&As, all consumer promotions, joint business plans etc.)

Innovation & Product Development:

• Contribute to innovation pipeline by supporting concept development and go-to-market plans.
• Partner with R&D, operations, regulatory, legal, sales and relevant stakeholders cross-functionally to ensure successful product launches.

Performance & Budget Tracking:

• Rigorous track brand & market performance metrics and prepare regular reports.
• Review channel, SKU and regional performance of the brand and work with C&CD and Sales Teams to drive brand activation plans
• Support budget management and ensure accurate financial tracking.

• Bachelor’s degree in preferably Management, Economics, Engineering or Social Sciences; Master’s is a plus.
• 1–3 years of experience in brand management or marketing ideally within FMCG.
• Familiar with the overall business environment and cross-functional dynamics (R&D, Finance, Operations, Strategy-Insights-Analytics, Sales) of FMCG companies.
• Passion for brands, trends and consumer behavior.
• Strong analytical and problem-solving skills to drive business plans
• Proactive mindset with attention to detail to own & lead the projects
• Excellent communication skills, with the ability to simplify and deal with different stakeholders cross functionally, across countries and management levels
• Organized, structured, and always have an overview of all the deliverables. Ability to bring multiple projects to a successful ending within the given timeframe and to work well and lead cross functional teams.
• Proficiency in MS Office (Excel, PowerPoint, Word), data knowledge on key data tools (Nielsen, IPSOS, Kantar)
• Fluency in English & Turkish; additional languages are a plus.
• Ideally, experience in NPD development (insight generation, concept building, concept testing) & project management

Being a Danoner means that you create your own working experience.

• You could design your own way of working with our hybrid working model.
• Our head office is in Ataşehir.
• You could decide your daily 8-hours of working period within our flexible-working hours practice.
• We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!
• Summers are flexible here! You could work fully remote for 4 weeks during July and August.
• We also enjoy Fridays during summer period between July and August by finishing our works by 1500 and enjoy the rest of the day and starting the weekend earlier.
• Danone offers various types of leave days to support Danoners’ work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of "Im New in Danone Leave"; 1 day of "My Future is Good Leave" for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.
  
  

We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.

All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability.

Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it’s all up to you.

Working here, you’ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself.



Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.

What We Offer

This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive "change" & "growth”. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.

What’s next?

Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!

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