Position Summary:
The Associate Brand Manager (ABM) will play a key role in developing and implementing the strategic marketing plan for the Metabolics and Ketocal products – a specialized range of formula for patients with inherited metabolic disorders and who suffer from refractory epilepsy

The ABM will work within a supportive team while maintaining a sense of autonomy to build and drive key brand initiatives that will allow both categories to enhance its competitive position, promote the successful launch of new products and services and ensure continued growth of current products. Success will involve managing, executing, and tracking key brand initiatives, conducting business analytics, supporting the field sales team, as well as organizing and running promotional activities such as conferences and patient events.  The Senior Brand Manager will support coaching, input and ideas, professional development support.

Essential Functions:

• Works as part of a team to implement key elements of marketing strategy from the brand’s ongoing operating plan, including execution across select traditional, digital, social and other emerging media. 
• Facilitates the execution of multiple concurrent marketing initiatives, tracking and managing project or program constraints to meet all key performance indicators including cost, time, scope, quality and goals.  Marketing initiatives include but are not limited to product and service upgrades and new launches as well as promotional materials for healthcare professionals (HCPs) and families.
• Compiles, analyzes and reports on sales data, providing commentary and insight on brand performance by segment, channel, region and key customer group.  Creates and publishes monthly business scorecard showing key brand and sales performance indicators. Gathers qualitative feedback from cross-functional team partners.
• Develops and implements marketing promotional materials aligned to selling model that effectively engage with key target segments (Healthcare Professional & Consumer) influencing product trial and desired behavior. 
• Leads development and implementation of brand presence at trade shows and external events to engage with and gather insights from key HCP and consumer target segments.

• Other duties as required for other TAs or brands as per the business needs.

Knowledge, skills and abilities:

• Knowledge and understanding of marketing strategies, marketing techniques, qualitative and quantitative analysis techniques and customer research.
• Knowledge of project management best practices, including budgeting.
• Solid interpersonal and communication skills.
• Skill with creative and adaptive planning, design, implementation, maintenance, and evaluation.
• Skill in gathering and analyzing data to produce actionable information.
• Ability to analyze business trends and financial metrics, including sales, return on investments, and profit and loss.
• Ability to analyze problems and develop solutions.
• Ability to work in cross-functional teams, both in leadership and member roles.
• Ability to establish rapport and credibility among Nutricia management and employees.
• Ability to communicate effectively orally and in writing.
• Ability to plan, organize, and administer marketing strategies.
• Ability to handle multiple priorities at the same time. 

• Ability to take a project from concept through final product, with direction and feedback.

Supervisory responsibilities:
The Associate Brand Manager does not have any direct reports.

Working conditions:
Work is performed in a home-based environment, with the need to be present physically in the Boucherville office for regular meetings with management.

#LI-NORAM

#LI-REMOTE

Minimum qualifications:

• Bachelor’s degree in marketing or business administration is required

• Proficiency in Microsoft Office, including PowerPoint, Excel, and Word
• Bilingual

Success factors:

• Demonstrated business analysis skills leading to tangible conclusions, potential-based prioritization and plans that achieve desired business objectives.
• Strong attention to details and ability to coordinate large logistical operations, as well as flexibility to learn and adjust from previous experience.
• Leadership and influencing skills. Can positively cultivate and influence relationships with strategic partners in advertising and public relations, as well as with symposia consultants and key opinion leaders.
• Effective organization and time management capabilities. An individual able to work in a fast-moving environment, adept at managing multiple initiatives and able to set priorities, and efficiently perform responsibilities.
• Superior written and oral communication skills. Ability to convey complex concepts and strategies, orally and in writing; and to effectively design materials and train staff as appropriate.
• Collaborative business style. Able to work with team members and cross-functionally in own responsibility scope as well as toward corporate objectives and initiatives.
• Sound judgment and recommendations. Possesses well-developed thought processes and ability to support decisions.
• Creative thinker. Demonstrated creativity and effectiveness in addressing major strategic challenges. Capability to capture and enhance the target market through appropriate tools.
• Proven strong initiative and follow-through skills with little day-to-day supervision.

Nutricia Canada offers a hybrid work model based on a commitment to flexibility and employee choice, with the opportunity to work remotely and from the office.

ABOUT NUTRICIA

Since 1896, Nutricia has pioneered nutritional solutions that help people live longer, more joyful and healthier lives. Building on more than a century of research and innovation, Nutricia has harnessed the power of life-changing and life-saving nutrition to create a leading specialized nutrition portfolio that can change a health trajectory for life.

With its nutritional solutions, Nutricia supports healthy growth and development during the first 1000 days and helps to address some of the world’s biggest health challenges, including in North America: faltering growth, food allergy, rare metabolic diseases and epilepsy.

As part of Danone, Nutricia embraces the company’s “One Planet. One Health” vision reflecting that the health of people and the health of the planet are interconnected and therefore seeks to protect and nourish both.  

For more information visit www.nutricia-na.com

Danone Canada doesn’t just welcome what makes you unique, we value it. We’re proud to provide equal opportunities to all employees and applicants for employment without regard to cultural background, religion, disability, sex, sexual orientation, gender identity and expression or age. Faithful to our values of openness and humanism, all our employees share the commitment to engage one another with dignity and respect.

Please note that this posting has been written in the masculine form solely to shorten the text. We promote diversity and encourage all people with the skills mentioned in this posting to apply for this position.