Danone is one of the biggest FMCG companies and is focusing on bringing health through food to as many people as possible. Do you want to join us to contribute to a healthier world? We are now looking for a:

Brand Manager (Actimel, YoPro)

(Full-time, Location: Hungary, Budapest)

Why should YOU apply right away?

If you need more than our great company culture, you should keep in mind the opportunity to

• Fastly develop, learn, and grow within our organization
• Work in a dynamic and inspiring environment
• Be part of a flexible way of working which is part of our culture (compulsory: 2 office days/week)
• Have a private health insurance service (Medicover)
• Employee assistance program
• Get an extra day off for your birthday
• Employees shop for discounted product offers

YOUR responsibilities as a Brand Manager will include (but not limited to):

• Lead the end-to-end development, planning, and execution of impactful brand marketing activities, from new launches to relaunches and bold BTL campaigns.
• Shape and drive brand strategies, including communication, media planning, and pricing, turning insights into bold, consumer-centric action.
• Co-create and lead new product initiatives, deep dive into market & consumer trends, translate insights into winning concepts, and oversee development from pack to comms.
• Orchestrate compelling 360° promotions (price promos, sampling, raffles, special packs, etc.) in close collaboration with Trade Marketing, Finance, Procurement, and creative agencies. Analyze their effectiveness and propose what’s next.
• Own the full launch/relaunch process: concept testing, product development, packaging, campaign rollout, in-store activation, media & trade planning – all aligned to business KPIs.
• Build and execute sharp, data-driven brand strategies that elevate awareness, drive preference, and accelerate growth.
• Identify whitespace and drive innovation: champion new product opportunities that fuel future brand relevance.
• Own your brand budget like a boss: ensure effective budget management, ROI tracking, and alignment with business priorities.

We are looking for a Brand Manager with the following profile:

• At least 5+ years of experience in the field of marketing in the FMCG industry
• Bachelor's or Master's degree in Marketing/Economics/Communication and Media, or a related field
• Fluent in Hungarian and English (spoken and written)
• Strong project management skills and ability to prioritize tasks in a fast-paced environment
• Excellent communication and interpersonal skills
• Ability to analyze data, identify insights, and make data-driven decisions
• Experience in managing budgets and allocating resources effectively
• Strong track record in creating and managing campaigns
• Entrepreneurial mindset focused on opportunities
• Flexible personality with a willingness to learn new things through experimenting
• Proficiency in Microsoft Office and other relevant software

About Us

Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people should impact the world through their daily choices. Healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies.

We embrace diversity in our organization. This means giving full and fair consideration to all applicants without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability status.

Are you interested in joining us?
Hit the “Apply” button.
To comply with GDPR regulations, we cannot process your personal data without given consent. Therefore, we strongly recommend applying directly via our career website.