The Category Development Manager will be responsible for driving the growth of the dairy and plant-based categories by transforming consumer, shopper, and retailer insights into strategic development plans. The job holder plays a key role in analysing the retail environment to identify opportunities that enhance category performance and deliver mutual growth for both the company and its retail partners

Responsibilities of the role

• Analyze market, shopper, and retailer data to uncover growth opportunities for the assigned categories
• Design and implement category development strategies in collaboration with Marketing, Sales, and Key Accounts.
• Conduct in-depth assessments of retailer environments to optimize shelf presence, space allocation and assortment strategies.
• Create and present together with the sales team compelling, insight-driven proposals to retailers to improve in-store performance (e.g., shelf optimization, planograms, space management).
• Monitor category KPIs and evaluate the effectiveness of initiatives.
• Develop tools and dashboards to support commercial decision-making and track performance.
• Liaise with internal (demand planning, finance, global category teams) & external (market research agencies, retailer’s teams, etc) stakeholders
• Inspire trust, passion & winning attitude throughout the organization.

•  Degree in Marketing, Economics, or a related field. A postgraduate degree is a plus.
•  3+ years of experience in Shopper Marketing, Trade Marketing, or Category Management in the food industry or in retail.
•  Experience working with commercial teams and retailers.
• Strong data analysis skills (Nielsen, IRI, Retailer Data) and ability to extract strategic insights.
• Excellent command of Excel and PowerPoint. Experience with Power BI or similar tools is a plus.
• Strong communication, influencing, and presentation skills across cross-functional teams.
• Drive for results, high level of initiative & autonomy
• Team player with group facilitation skills
• Problem solving capabilities & agility

As a world leading food company DANONE stands for international success. Around 104000 employees work on all five continents in the three Danone business areas Essential Dairy & Plant-Based, Specialized Nutrition and Water on one corporate mission: “Bringing health through food to as many people as possible”.

We want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food and healthy food needs a healthy planet: this is what our new signature One Planet One Health embodies.

Do things your way. The way you work, the way you develop, the way you progress, it’s all up to you.

Working here you’ll need to enjoy a fast-pace, complexity and it can get a little challenging. But it’s packed with opportunities. You’ll work with some of the best-known brands in the world and we absolutely guarantee that you can just be yourself.

Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet OneHealth BY YOU.

 We offer you a culture, where you’ll be welcomed to bring in ideas and take initiative you’ll learn from colleagues highly committed and passionate about what they do. We believe in learning something new each day as it means you keep growing every day!

 We believe everyone has talent, something which comes natural to you. Your uniqueness is something which brings both excellence as well as energizes you.

In Greece we are Certified Great Place to Work and B Corp.

Danone is committed to create and live an inclusive & diverse environment, which will drive our growth as a business, as teams, as members of communities & as individuals. Valuing diversity is recognizing and respecting human differences and similarities. Our aim is to ensure that all employees and applicants are given equal opportunity and that our organization is representative of our consumers and society.

We commit to foster an inclusive working environment where we celebrate all types of diversity, both visible and invisible, which includes age, race, gender, nationality, disability, background, education, religion, beliefs, thinking style, perspectives and sexual orientation.

 We believe that our differences will make the difference.

 Your personal data will be processed in compliance with the EU Regulation 2016/679.