Danone Specialized Nutrition Malaysia is seeking for Category and Channel Development Manager. With our global presence, brands and business and our mission of bringing health through food to as many people as possible; we believe that people growth is a key asset to reach a sustainable business performance.
To succeed in this journey, we're looking for the right talent and personalities eager to bring their energy and ideas to a meaningful project. Take this opportunity to GROW together and experience a culture that empowers you to express your ideas and share what you're passionate about!  

Brand to Trade Planning 
• Develop and prepare annual brand plans (AOP-Channel & category perspective) based on the brand findings to be applied to trade landscape 
Brand to Trade Strategy 
• Evaluate and assess the trade landscape to identify strengths, weaknesses and opportunities that will shape the brand to trade strategy. 
Cross Functional Collaboration 
• Ensure timely alignment across stakeholders for all commercial and operational activities.
NCP Management (National Consumer Promotion)

• Lead and manage the full NCP activation cycle, including demand forecasting, visual adaptation, promo customization, deployment of trade plans, budget management and ROI evaluation.

Ensure all NCP elements meet timeline, quality, and commercial expectations.

Key Business Governance 
• Topline meetings - Prepare and lead monthly with cross‑functional teams and senior stakeholders.

• AOP - Steer the development, analysis, consolidation, and presentation of the annual brand plan.

Inspire Purchase where it Matters 
• Define the Picture of Success (PICOS) with insights driven guidance to deliver the most value.

Standardize the measurements criteria (KPIs) to enable excellent strategic planning.

• Bachelor’s degree in business, Marketing, or a related field.
• Minimum 5 years of experience in Trade Marketing within the FMCG industry in Malaysia.

• Strong experience in category management and channel planning.

• Preferably good understandings on retail segment, shoppers’ behavior of IMF industry.

• Internal - Microsoft office, strong proficiency in Excel and PowerPoint.

• External – Nielsens, Kantar, Mailer track.

Danone is a world leading food company built on three business lines; Specialized Nutrition, Waters and Fresh Dairy Products. Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies

Danone is committed to create and live an inclusive & diverse environment, which will drive our growth as a business, as teams, as members of communities & as individuals. Valuing diversity is recognizing and respecting human differences and similarities. Our aim is to ensure that all employees and applicants are given equal opportunity and that our organization is representative of our consumers and society

We commit to foster an inclusive working environment where we celebrate all types of diversity, both visible and invisible, which includes age, race, gender, nationality, disability, background, education, religion, beliefs, thinking style, perspectives and sexual orientation

We believe that our differences will make the difference

For more information, please visit our website at https://careers.danone.com/sea/en/home.html

What's next
Willing to start your meaningful journey? Hit the APPLY button! or you can contact us:
Pimparin Limpachote (Pim)
SEA Talent Acquisition Manager, DANONE SEA - HR Central Pool
Email: Pimparin.Limpachote@danone.com