Channel Strategy

• Build channel strategies aligned with brand segmentation, market potential, business ambitions, and shopper insights.
• Recommend growth-driving channel programs and translate them into shopper activations and channel promotional calendars.
• Define channel growth drivers and collaborate with RTM teams to address execution challenges.

Customer Investment Management

• Plan and optimize trade investments by channel and customer.
• Track and review customer contracts and contractual agreements to ensure growth alignment.
• Design and implement loyalty programs with measurable incremental benefits.

Channel Performance Analysis

• Monitor, analyze, and report channel performance against KPIs.
• Identify challenges, opportunities, and recommend actionable improvement plans.
• Provide market insights and maintain knowledge of channel and industry trends.

Perfect Store

• Manage planograms, MSL reviews, and compliance reporting.
• Oversee visibility standards, merchandising guidelines, and brand execution.
• Deploy trade plans, new launches, and trade calendars, highlighting channel and customer priorities.
• Coordinate agencies and supervise third-party teams to ensure operational excellence and brand compliance.

Field Audit Supervision

• Manage audit teams, set KPIs, and monitor performance and compliance.
• Design and optimize audit routes and sampling plans.
• Analyze audit results and drive corrective actions.

Strategic Projects

• Lead the deployment and execution of 3As and other strategic initiatives.
• Track project KPIs, milestones, and implementation timelines.
• Prepare status reports and implement corrective actions to ensure project success.

Qualifications:

• Bachelor’s degree holder.

• Minimum of 3 years of experience in Trade Marketing, Channel Development, Sales Operations, or Commercial Excellence within an FMCG environment.

• Strong analytical and commercial acumen with experience in KPI tracking and performance analysis.