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Sales

E-commerce Category Development Manager

  • Netherlands
  • Rijswijk
  • On-site
  • Permanent Full-Time
  • Posted: 2 May 2025
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E-commerce Category Development Manager

About the job

Are you an e-commerce business development manager who thrives on engaging with diverse stakeholders, driving growth, and contributing to a purpose-driven company? In this role, you are responsible for the e-category vision and enhance the online consumer journey with leading Danone brands such as Hipro, Alpro, Danoontje, Nutrilon and Olvarit. You’ll work in an entrepreneurial, agile environment where innovation is celebrated and where e-commerce insights are translated into concrete actions. Ready for this challenge? Apply today!

As part of the Category Management team, you will report to the Head of Category Management and manage one direct report—a Junior Content Manager. Your role will be pivotal in shaping our e-commerce strategy by serving as an advisor on retail media, leading our digital agency’s efforts in Sponsored Products, and drafting category visions for Pure Players while providing input for Bricks & Clicks players. It has both internal and external stakeholders.

We aim to become the recognized leader in delivering a digital shopper journey across all relevant touchpoints, leveraging digital solutions to meet the diverse needs of our consumers. Whether it’s supporting families during the First 1,000 Days (from pregnancy to toddlerhood) with our specialized baby brands or offering plant-based and dairy innovations like Alpro, HiPro, Danoontje, and Danio, we strive to create seamless experiences. Your contribution will be essential in coordinating efforts across departments and serving as the e-commerce center of excellence.

Your key responsibilities are:

  • Ensure the perfect digital shelf to maximize brand presence and visibility.
  • Drive cross-functional collaboration and foster entrepreneurial ownership within teams.
  • Project management for commercialization projects within the Consumer Value Journey.
  • Serve as the center of excellence for e-commerce transformation, sharing expertise and insights.
  • Main point of contact (poc) for the global e-commerce team for strategic projects, implementation and reporting.
  • Develop and optimize digital routes to market for Danone brands, including identifying new business models and partnerships.
  • Develop category vision Pure Players
  • Manage and develop the Junior Content Manager.

About you

• A Master’s degree and 5+ years of relevant experience (digital, marketing, sales).

• At least 2 years of experience working in consumer-branded environments (FMCG or agency).

• Minimum 2 years of commercial experience (preferably in sales/account management).

• Fluent in Dutch and English, with strong communication and presentation skills.

• Proven experience in e-commerce (consumer goods) and/or business/channel development.

• Experience with tools like: scraping tools to improve digital shelf, ratings&reviews tools, analytics software, PowerBI and Nielsen/Circana.

• Strong entrepreneurial and commercial mindset.

• Flexible, agile, and able to adapt in a fast-paced environment.

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About Danone

At Danone we are committed to our mission “bringing health, through food to as many people as possible”. Working together to make sure that our brands, like Hipro, Nutricia, Alpro, Activia, Nutrilon and Evian, create real benefits for people, communities and the planet. You will be part of one of the largest Certified B Corps™ in the world. Being B Corp means to be part of a select movement of companies verified to be meeting the highest standards of social and environmental criteria and using business as a force for good. One Planet. One Health

We Offer

All Danoners receive a complete package of benefits. This includes a competitive salary and yearly bonus, a premium free pension, 30 days of annual leave (with the opportunity to purchase more) and you will receive a monthly health care allowance.  In addition, you can get discount on your gym membership, and we offer initiatives focused on nutrition, physical, and mental health. We provide continuous learning opportunities through workshops, online courses and training sessions.
In the Netherlands we also offer a hybrid working environment which enables each team to meet our people's desire for flexibility. You can work from one of our People Hubs in Hoofddorp, Utrecht and Rijswijk or you can work from home.

What’s Next

It’s simple – hit the “apply” button before the application deadline of May 16th, 2025. In order to comply with GDPR we can’t process your personal data without your given consent, so please apply directly via this website. Good luck! We can’t wait to meet you.
Need more information? Please contact Esther Vermeer, Talent Manager Sales & Marketing via esther.vermeer@danone.com.

* all applications will be considered for a vacancy without discrimination based on ethnicity, color, religion, sex, sexual orientation, gender identity, nationality, disability, or any other protected status.
We put people at the center of everything we do. Bring your unique perspective, ambitions and ideas to the table – the impact you could make might surprise you. We are committed to embrace diversity, nurturing an inclusive workplace where every individual is valued; Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA.

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Job details

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition. 

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