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HCP CRM PO

  • Spain
  • Barcelona
  • On-site
  • Posted: 24 Mar 2026
mobile
HCP CRM PO

About the job

Job Overview

Design and Deploy Danone’s Global CRM & SFA platforms in Healthcare. The role focuses on product execution, platform evolution, and support at scale, ensuring that CRM solutions are stable, scalable, compliant, and effectively used across markets to support HCP engagement and field force effectiveness.

 

Organisation & scope:

  • No direct reports
  • Global scope (20+ CBUs)
  • Works in close collaboration with senior Product Owners, Architects, and Delivery Leads

Main Responsibilities:

Product delivery & transformation

  • Contribute to the evolution of the global HCP CRM product, supporting roadmap execution and platform transformation initiatives
  • Translate business needs into clear IT and functional requirements, user stories, and prioritized backlog items
  • Ensure solutions align with global architecture, security, and IT standards

Execution & rollout

  • Coordinate enhancements, releases, and rollouts of CRM/SFA capabilities across regions and CBUs
  • Manage the delivery teams, system integrators, and vendors to ensure quality, timeliness, and cost control
  • Support deployment of global templates, balancing standardization and local needs

Stakeholder collaboration

  • Act as an IT product interface between business teams, regions, data, and digital, where applicable
  • Participate in workshops to gather requirements, validate solutions, and support change adoption
  • Collaborate with senior Product Owners and Architects on product direction and dependencies

Adoption, performance & quality

  • Monitor user adoption, platform performance, and operational KPIs
  • Collect user feedback and support continuous improvement of usability and efficiency
  • Contribute to adoption and enablement activities in collaboration with L&D and markets

Governance & compliance

  • Apply defined product governance, documentation, and release processes
  • Ensure compliance with GDPR, security, data integrity, and healthcare regulations
  • Support budget tracking, forecasting, and vendor performance management

Sucess measures (KPIs): 

  • On‑time delivery of product roadmap items
  • Stable and scalable CRM platform performance
  • Improved user adoption and satisfaction
  • Reduced local deviations through global standards
  • Compliance with security and privacy requirements

About you

Experience & background:

  • 6+ years of experience in HCP CRM platforms
  • Experience working in global, multi‑market environments
  • Familiarity with other Salesforce platforms beyond SFA is beneficial
  • Experience working with external vendors or system integrators

Skills & competencies:

  • Strong IT product and delivery mindset
  • Ability to translate business needs into structured IT solutions
  • Solid stakeholder coordination and communication skills
  • Delivery‑oriented, structured, and pragmatic
  • Comfortable working in matrix and cross‑functional teams
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About Danone

At Danone, you will work to make a vision a reality: “One Planet, One Health” and it doesn’t matter what position you are in to impact it. Here you will have space to create, to undertake, to grow and above all to be yourself, thanks to our culture of Inclusive Diversity, where we are clear that “our differences are what make the difference”. You will work with agile methodologies, in high performance teams where you will learn, influence and contribute to achieve specific objectives and thus grow with the company.
And what’s next?
If you have come this far you will have already convinced yourself... Apply!
"At Danone we are 100% committed to guaranteeing bias-free selection processes and equal opportunities. For this we have trained all the people who participate in them. Because to work with us, what matters to us is what you can contribute and nothing else."

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Job details

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition. 

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