JOB MISSION

As the Head RGM, you will be responsible for defining the category and RGM strategy, as well as activation across all channels in collaboration with the finance, sales and marketing teams, with a strong focus on distributor models and export markets. You will ensure alignment with the EVAI strategy and contributing to the day-to-day business decision-making process.

DIRECT REPORTING LINE
Finance Director 

AREA OF ACCOUNTABILITY

Cross EVI scope (5 geographical zones)

MAIN RESPONSIBILITIES

Price Revenue Growth Management (PRGM): Co Build Global PRGM Guidelines, Pricing Optimization, Mix Management and Trade Terms.

• Design and execute global PRGM guidelines tailored to the unique dynamics of distributor-driven markets.
• Conduct in-depth price analysis to identify emerging trends and opportunities.
• Collaborate closely with Sales, Marketing, and Product Development teams to align revenue strategies with market demands.
• Analyze and optimize pricing structures for products to maximize profitability.
• Monitor and analyze key performance indicators (KPIs) related to product performance and revenue generation.
• Utilize consumer and market insights to identify and capitalize on market opportunities.
• Develop OBPPC analysis and offer strategies to maximize growth and profit.
• Lead and mentor a team, fostering a culture of continuous improvement.
• Ensure profitable multi-category and multi-channel growth management, supporting cross-category sales teams (mandates, tariffs, budget)
• Methodologies & Processes, Harmonization KPIs
• Identification & Sharing Best Practices, Development Business cases to support the local PRGM Teams
• Lead specific value creation X – countries / Customers initiatives with leveraging consumer, shopper & channel / customers & categories insights
• Contribute to the roll out in local and the evaluation of the implementation & the value impacts [COCO/CANN – NS – MS]

Develop PRGM capabilities & the acceleration of the simplification & the harmonization of RGM KPIs, processes, data, systems and tools:

• PRGM Tools Animation: Operational Business contact for IT/ Data Team & country
• Identification business requirements in terms of data & tools to accelerate the roadmap
• Co building & Support the Data Mgt & Key priorities with local
• Animation of the roll out KPIs harmonization, Global & local process for the implementation of PRGM Tool
• Monitoring the Harmonization Tools by Country & the roadmap PRGM Tool
• Animation of the governance between global & local & owner of the upgrading of all guidelines with the support of local team

KEY INTERNAL & EXTERNAL CONTACTS

• Zone Directors
• BDMs within EVAI zones
• Marketing/Finance /Legal/ Supply Chain
• Global RTM&AFH & brands teams
• Global accounts
• Other departments/CBUs, according to functional needs (Factory, etc.).
• Various International company’s managers for BPT sharing
• Distributors channel and brand managers
• Customers from all channels

PROFESSIONAL EXPERIENCE
8-12 years of relevant experience in Sales Management, Distributor

Management, and Key Account Management. In-depth knowledge of pricing strategies and methodologies. Previous experience in managing revenue growth, ideally within luxury brands and within a strong multinational FMCG company (spirits, high-end/premium).

ABILITIES & COMPETENCIES

Result-oriented: Pragmatic, flexible, fast learner, and entrepreneurial.

Open-minded attitude: good listener, self-motivated with drive and passion. Adaptability: Ability to easily adapt and leverage a truly international and multi-cultural environment to effectively engage people.

Export Market Knowledge: Familiarity with the nuances of export markets, and a deep understanding of distributor models.

Planning: Ability to anticipate and plan ahead.

Leadership: Ability to get on board (customers and internal).

Team Player: Sense of general interest. Networking: Internal network, at ease in matrix organizations.

Analytical skills: Proven negotiation skills.

Market Knowledge: Knowledge of market, category, and channels.
Communication: Good communicator, influencer, and stakeholder management skills are mandatory.

Project Management: Solid project manager and cross-functional team player, interfacing with local, central, and global teams from RGM, Sales, Finance, DP, Marketing, and IT/DATA teams.

EDUCATION

University Degree

FOREIGN LANGUAGES

English fluent. Other languages are welcome (French/Spanish/ Italian...)

Our WHY is INVITING the WORLD to EXPERIENCE our BEST WATER BRANDS as well as PLANT BASED PRODUCTS.

We bring to life our iconic global brands EVIAN, VOLVIC & ALPRO.

At the same time, we take care of bringing plant-based food and drinks reflecting our desire to offer a wider choice to all consumers, especially the growing number of ‘flexitarians’ looking to diversify their protein sources, and people with dietary constraints or preferences.

We operate on a unique business model: partnership with local distributors. We work with more than 150 distributors, operating in more than 110 countries. The team behind it is no more than 100 people, with employees strategically based around the world. In fact, we are one of the most culturally diverse Business Unit in Danone with about 30 different nationalities located in over 20 countries.

When you join us, you will be amongst like-minded individuals – ambitious and hunger for more, flexible & autonomous, resilient in the face of challenges & driving change, high-performers & team players. Every individual makes a direct impact on our business results.

We are Evian Volvic Alpro International (EVAI).