Important Information
Danone Specialized Nutrition Thailand is seeking for Head of Strategic, Insights & Analytics - Thailand & Laos. With our global presence, brands and business and our mission of bringing health through food to as many people as possible; we believe that people growth is a key asset to reach a sustainable business performance.
To succeed in this journey, we're looking for the right talent and personalities eager to bring their energy and ideas to a meaningful project. Take this opportunity to GROW together and experience a culture that empowers you to express your ideas and share what you're passionate about!
Business and strategic partner
• Partner with senior leadership to drive fact-based decision making and identify growth opportunities, risks, and strategic choices.
• Integrate multiple data sources, consumer insights, and market intelligence into clear strategic recommendation and commercial strategies.
• Influence key business decision across portfolio, innovation, pricing, route to market, communication, brand and commercial strategies.
• Contribute to overall brand strategy development ranging from idea generation, to product and communication development
• Help brand teams nurture in-market execution from good market & competitor understanding together with own brand’s health tracking.
• Act as a gate keeper of main strategic decisions by putting consumers and their evaluation/feedbacks/insights at the center.
A Consumer Guardian
• Bring to life with passion and conviction consumer voice at the heart of the strategy.
• Use understanding of consumer response to competitor mixes, to drive competitive edge.
• Interpret consumer feedback and make clear recommendations on how to improve all elements of the mix throughout the mix development process.
• Connect the organization with consumers, shoppers and other stakeholders, such as Health Care Professionals, through research studies, consumers connect or consumer knowledge sharing.
Design and Manage Research Program
• Lead research programs that help build and sharpen marketing mix and strategies for brands.
• Diagnose the important elements of a business issue and determine the most important research objectives, and type of research study to best answer business’s need.
• Ensure deliverables are insightful and clearly addressing business problem, leading to actionable next step.
• Draw on his/her deep understanding of consumers and integrated data sources to identify major new insights and make recommendations to business.
Ensure research execution excellence
• Ensure strong governance of the quality of research, both qualitative and quantitative.
• Judge and make recommendations regarding the suitability of research techniques, quality of stimulus material etc.
• Challenge research vendors for high quality deliverables and to develop new tools and approaches that best answer business’s needs.
• At least 7-10 years experience in research related field.
• Challenging and inspiring business partner with a desire to use consumer and market insight to both lead/shape and support brand strategies.
• Strong leadership skills with people management experience.
• A real feel for consumers, with an ability to make informed decisions based on both data and instinct.
• Experienced or having appreciation in Brand Innovation.
• Strong analytical skills, with strategic thinking.
• Expertise in using both qualitative as well as quantitative research tools.
• Experience of continuous research and panel data is an advantage.
• Show passion in the work with team commitment.
• Hold can-do and positive attitude.
• Is eager to learn with open minded.
• Show willingness to go extra miles for quality work.
• Good command of English – writing and speaking.
• Show good evidences of leadership attitudes and behaviors.
• Show good evidences of being initiative and proactive in dealing with personal or work lives.
Danone is a world leading food company built on three business lines; Specialized Nutrition, Waters and Fresh Dairy Products. Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies
Danone is committed to create and live an inclusive & diverse environment, which will drive our growth as a business, as teams, as members of communities & as individuals. Valuing diversity is recognizing and respecting human differences and similarities. Our aim is to ensure that all employees and applicants are given equal opportunity and that our organization is representative of our consumers and society
We commit to foster an inclusive working environment where we celebrate all types of diversity, both visible and invisible, which includes age, race, gender, nationality, disability, background, education, religion, beliefs, thinking style, perspectives and sexual orientation
We believe that our differences will make the difference
For more information, please visit our website at https://careers.danone.com/sea/en/home.html
What's next
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