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Marketing

Junior Brand Manager Activia (m/f/d)

  • Germany
  • Frankfurt am Main, Munich, Nürnberg
  • Hybrid
  • Permanent Full-Time
  • Posted: 3 Feb 2026
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Junior Brand Manager Activia (m/f/d)

About the job

You love strong brands - we love strong personalities! Become part of Danone and our team with the successful brands Volvic, Aptamil, Activia, Actimel, Alpro and more. 

 

  • Shape the future growth of the iconic Activia brand within the fast-growing and highly relevant gut health segment
  • Support innovation and renovation projects while independently driving defined cross-functional sub-projects
  • Help identify and assess future growth opportunities to strengthen the 3-year Activia pipeline
  • Contribute to the development and execution of integrated communication activities, including leading the Always-On content strategy on Activia’s Instagram account, in close collaboration with creative agencies and media partners
  • Deliver independent market, consumer, and competitive analyses using FMCG tools (e.g. Nielsen, YouGov) to support insight-driven decisions
  • Own Activias budget management

About you

  • Successfully completed degree in business administration or a comparable field with a focus on marketing
  • Minimum 1 year of professional experience in FMCG brand management, ideally with exposure to innovation launches
  • Strong passion for brands combined with a deep understanding of consumers
  • High level of ownership, self-motivation, and strategic thinking, paired with a business-oriented mindset
  • Hands-on mentality with an agile, solution-focused approach in day-to-day execution
  • Excellent analytical, communication, and collaboration skills
  • Very good written and spoken English; German skills are a plus

Start is 1st March in Frankfurt, Munich or Nuremberg. 

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About Danone

OWN YOUR IDEAS 

In our culture, respect and team spirit are embedded at all levels: the best idea is not determined by the hierarchical level. 

 

OWN YOUR CAREER 

Your career path is not a one-way street. Individual career plans give you freedom and flexibility: We support you - e.g. with our coaching and mentoring offer 

 

OWN YOUR IMPACT 

A job means so much more than titles and earning money. With us you have the opportunity to really make a difference and improve the health of people and the planet. 

 

Our motto is: bring your own unique self to our teams. Regardless of gender, nationality, ethnic/social background, religion, disability, age, or sexual orientation—we value your uniqueness and look forward to receiving your application. #Dan'OwnYourUniqueness 

 

 

YOUR BENEFITS 

  • Modern office with open space
  • Mobile and flexible working
  • Various education opportunities
  • Pension
  • Pick & Choose from the categories Transportation, Health, Lunch, Childcare and more!

 

 

#LI-DACH

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Job details

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition. 

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