Are you passionate about marketing automation, data-driven strategies, and customer engagement? Are you an experienced marketing professional with a strong background in marketing technology and campaign optimisation? We have an exciting opportunity as Marketing Automation Manager.

As Marketing Automation Manager, you are responsible for designing, building and optimizing automated marketing campaigns that drive customer engagement, lead nurturing and revenue growth. The role blends technical skills with strategic marketing to deliver personalized, scalable communication toward HCP’s and consumers in BNL. Your key responsibilities are: 

Marketing automation - develop and implement automated marketing journeys across existing Martech. This includes the segmentation of audiences and creation of complex workflows that guide HCPs/consumers through the sales funnel.

Campaign management and optimization - oversee the execution and continuous improvement of marketing campaigns after strategy implementation, monitoring key performance indicators (KPIs) like open rates, click-through rates, and conversion rates.

Data analysis and reporting - maintain data quality, lead scoring and contact lifecycles stages, ensure compliance with privacy and consent regulations and extract meaningful insights from complex analytics available in the Martech stack. This process involves not just data collection but also interpretation to inform future strategies by translating  insights into actionable strategies that can be used to continuously refine campaigns based on performance metrics.

Tool and technology mastery - mastery of marketing automation platforms is essential. Create sophisticated workflows, segment audiences effectively, and optimize campaigns in real-time. Enforce campaign taxonomy and tracking standards; partner with Analytics to power attribution, funnel reporting, and experimentation frameworks.

Project management - prioritize tasks, manage resources efficiently, and ensure timely delivery of campaigns.

Communication to relevant stakeholders - articulate complex technical concepts to non-technical team members and present data-driven insights to category teams

Continuous learning - The skills of a Marketing Automation Manager are diverse and ever-evolving. Staying up to date with emerging industry trends and best practices is essential.

• Degree in Marketing, Business or a related field.
• Proven experience with marketing automation platforms and CRM systems (SFMC preferred).
• Strong understanding of customer journeys and lifecycle marketing.
• Skilled in advanced campaign building, audience segmentation, and lead nurturing.
• Analytical mindset with experience in A/B testing and reporting.
• Knowledge of HTML/CSS, email deliverability best practices, and data privacy regulations.
• Tech-savvy and comfortable with complex tools.
• Highly organised and detail-oriented in campaign execution.
• Strategic thinker focused on customer experience.
• Analytical, results-driven, and curious about new technologies.
• Clear communicator and strong collaborator across teams.

At Danone we are committed to our mission “bringing health, through food to as many people as possible”. We are working together to make sure that our brands, like Hipro, Nutricia, Alpro, Activia, Nutrilon and Evian, create real benefits for people, communities and the planet. You will be part of one of the largest Certified B Corps™ in the world. Being B Corp means to be part of a select movement of companies verified to be meeting the highest standards of social and environmental criteria and using business as a force for good. One Planet. One Health.

We offer:

All Danoners receive a complete package of benefits. This includes a competitive salary and yearly bonus, a premium free pension, 30 days of annual leave (with the opportunity to purchase more) and you will receive a monthly health care allowance. In addition, you can get discount on your gym membership, and we offer initiatives focused on nutrition, physical, and mental health. We provide continuous learning opportunities through workshops, online courses and training sessions.

In the Netherlands we also offer a hybrid working environment which enables each team to meet our people's desire for flexibility. You can work from one of our People Hubs in Hoofddorp, Utrecht and Rijswijk or you can work from home.

What's next:

It’s simple – hit the “apply” button before the application deadline of 18th of December 2025 . In order to comply with GDPR we can’t process your personal data without your given consent, so please apply directly via this website. Good luck! We can’t wait to meet you.

We put people at the center of everything we do. Bring your unique perspective, ambitions and ideas to the table – the impact you could make might surprise you. We are committed to embrace diversity, nurturing an inclusive workplace where every individual is valued; Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA.

Need more information? Please contact Esther Vermeer, Talent Manager Sales & Marketing via esther.vermeer@danone.com.

* all applications will be considered for a vacancy without discrimination based on ethnicity, color, religion, sex, sexual orientation, gender identity, nationality, disability, or any other protected status.

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