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Marketing Manager - Institutional Channel

  • Brazil
  • São Paulo
  • Hybrid
  • Permanent Full-Time
  • Posted: 25 Aug 2026
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Marketing Manager - Institutional Channel

About the job

Our Specialized Nutrition team is looking for a Marketing Manager - Institutional Channel to join us in São Paulo (SP) on a hybrid working model. In this role, you will:

  • Lead the development and execution of the marketing strategy for the Adult Specialized Nutrition (Adult SN) Institutional/Hospital Channel, driving demand generation, patient acquisition, healthcare professional engagement, and sustainable business growth.
  • Identify market opportunities, translate insights from customers, patients, and healthcare professionals into actionable strategies, and develop initiatives that increase recommendation, prescription, and conversion within strategic hospital accounts.
  • Work closely with Medical Affairs, Sales, Market Access, Trade Marketing, and Digital teams, ensuring the implementation of integrated plans that strengthen Danone’s presence in Adult Specialized Nutrition across the Institutional segment, in both private and public markets.
  • Accelerate growth within the hospital ecosystem by increasing penetration in priority specialties and supporting the patient journey from hospitalization and discharge through treatment continuity.
  • Lead brand and portfolio management, ensuring alignment between strategy, execution, and growth objectives.
  • Monitor market trends, competitive activity, and expansion opportunities, contributing to the continuous evolution of the category strategy.
  • Manage budgets, performance indicators, and return on investment (ROI), ensuring the effectiveness of implemented initiatives.

About you

  • Bachelor’s degree completed;
  • Postgraduate degree, MBA, or specialization is a plus;
  • Experience and knowledge of the Institutional Channel is mandatory;
  • Solid experience in Marketing, Trade Marketing, Innovation, or Category Management, preferably within consumer goods, healthcare, or nutrition companies;
  • Experience in portfolio management, brand planning, and growth strategy development;
  • Strong analytical skills with the ability to translate market and consumer data into business recommendations;
  • Experience leading cross-functional projects and influencing stakeholders;
  • Advanced/Fluent English is mandatory;
  • Collaborative profile with a strong results orientation, ownership mindset, and strategic vision.
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About Danone

 

At Danone, we are committed to bringing health and nutrition to as many people as possible. More than that, we want our mission to benefit people of all ages, across all social and cultural environments, and in every part of the world.

Today, the company is present in more than 120 countries, operating with agility and simplicity. In Brazil, we recently unified our business units to work with greater synergy, offering a portfolio that supports every stage of life: dairy and plant-based products, as well as specialized nutrition.

 

If you identify with an activist, optimistic, pioneering, and authentic mindset, join us and become part of a diverse, purpose-driven company.

 

Danone values and promotes diversity, and we welcome People with Disabilities (PwD) in all of our opportunities.

Come make an impact with our team!

 

#LI-Hybrid

 

Learn more at:

Official Careers Page: Careers at Danone

Instagram: @danone_brasil

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Job details

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition. 

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