The role aims to support optimize business top & bottom line, with focus across promotional, pricing, and trade investment, by uses in-depth analysis and strategy crafting of the full value chain behind related commercial activities.
With a strategy in place, this role translates the strategy into guidelines & tools for CCD-Sales Team that reflect our understanding on consumer, shoppers, and customers. The role influences promotion, price, and wider marketing mix such as assortment & display to support business growth profitably.
Main responsibilities:
Internal Interfaces: PRGM Team, Sales Team (CCD, KAM), Marketing Teams (Incl. S&I Team), Finance Team.
External Interfaces: Consultants & researcher, Shoppers, Key Opinion Leaders, Retailers, and Distributor.
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