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Senior Brand Manager - GetPro

  • United Kingdom
  • London
  • Hybrid
  • Permanent Full-Time
  • Posted: 29 Jul 2025
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Senior Brand Manager - GetPro
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About the job

Danoners are steering us to a more sustainable future, helping to make the world healthier. As a certified B-Corp, we have our Danone Impact Journey to 2026. This will only be possible with each and every one of our leaders.

Role Purpose:

 

Build and execute strategic growth plans for GetPRO as part of wider Protein Must Win Battle, aligned with regional strategy to drive sustainable volume, net sales and share gains.

 

Key Activities:

 

Brand P&L delivery and market performance

- Accountable for building  & executing GetPRO annual marketing plan to deliver against business targets (Full P&L accountability)
- Tracks brand performance against KPIs and galvanizes business around corrective actions
- Sits on Dairy CPT as Commercial and brand lead for GetPRO brand driving execution of all brand/commercial levers to ensure delivery against CPT targets

 

Brand building & strategic leadership

-   Shapes and aligns ambitious 3 YR brand strategy
-   Builds ambitious AOP across all marketing levers to deliver against financial / consumer objectives
-   Portfolio strategy and resource allocation (A&P) including efficient & effective WM/NW

 

Lead communications,creative & Partnerships

- Leads impactful brand campaigns/activations, working closely with IBC team to deliver effective/efficient creative & media. Work with Ire BM to drive relevant execution
- Leads Sponsorship/ambassadors strategy and execution including London marathon, Carlos Alcarez activaitons
- Drive Brand visual identity & DBAs locally through touchpoints (as per gl brand vision)
- Lead & deliver (doing) always on strategy and activation as relevant. Work closely with IBC team to ensure effective/efficient creative & media 

Pipeline & Innovation

- Leads GetPRO 3YR Innovation and reno pipeline
- Ensures excellent in execution of all inno launches

- Contribute to people development & high feedback culture – develops high performing team (BM)

 

 

INTERACTIONS:

- With functional partners: supply, finance, PRGM, commercial/category, CCD, S&I, IPRO, GS
- Marketing: HN, ONE MKTG, IBC, GLOBAL MKTG, D studio, Agencies 
- Key forums: CPT, LIM, activity meeting (led by IPRO), EU forums, Sales peer group

About you

We would like you to demonstrate the following key skills:

 

  • Brand Strategy & Innovation: Crafts brand positioning, growth platforms, and breakthrough innovations that drive profitable growth.
  • Insight & Data-Driven Thinking: Translates data into actionable insights and brand tasks; skilled in performance analysis and A&P management.
  • Creative & Media Excellence: Delivers inspiring creative ideas and unlocks media and touchpoint opportunities to amplify brand impact.
  • Leadership & Collaboration: Leads cross-functional teams and agencies with accountability, courage, and strategic influence.
  • Stakeholder Engagement & Storytelling: Builds strong networks and communicates with impact to influence and align stakeholders

Salary Bracket: £67,000 - £75,000 + Car allowance 

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About Danone

 

At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.

 

We believe in the benefits of working both in the office hub and at home. Time in the hub enhances community, problem solving and innovation, while home working supports focus, learning and wellness.

 

Our hybrid working framework is designed to help you perform your role in the most efficient way. Your manager will guide how you split your time between home and your nearest hub, based on your role and business needs.

 

The aim is to support you in doing your best work, while creating connection moments that matter.

 

We have a range of flexible benefits and excellent rewards, click here to find out more.

 

Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.

 

The closing date for applications is 12th August, you will therefore hear about your application after this date.

 

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Job details

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition. 

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