Join us in shaping the voice of Danone across Benelux!
In this dynamic role, you’ll lead our social media, PR, and influencer marketing efforts — driving impactful storytelling, engaging communities, and amplifying our brand presence across platforms. If you're passionate about digital transformation, strategic communication, and making data-driven decisions, this is your opportunity to bring value, creativity, and innovation to a fast-paced, collaborative environment.

Concretely in this role, you will be responsible for:

Social Media:

• Implement cross-brand SoMe Strategy (Campaign-specific & Always-On)
• Lead brand-specific SoMe tactical plans: from brief to reporting
• SPOC for Danone BE social media channels: Instagram, Facebook, Pinterest, Tiktok & new emerging ones
• Setting benchmarks & KPIs, measuring performance / ROI, continuous revision
• Crisis management SPOC (daily adh oc requests, quarterly business review & reporting)
• Owner of social listening and community management processes within Danone BNL & towards our partners (global & agencies)
• Local tools & tech ownership, Global team leasing SPOC: Datorama, Redmill, Sprout Social, Wrike, Facebook Business Manager, TalkWalker
• Codification of key cross-brand learnings
• With media agency in the lead, monitor, track, analyze and report performance KPIs on SoMe platforms
• IAS performance champion: cross-brand reporting & learnings extraction

• Continuous trends sharing & broader team upscaling.

PR & Influencer marketing:

• PR & Influencer Marketing strategy ownership & implementation.
• Guardian of cross-brand ways of working, ensuring simplicity and efficiency in processes.
• Agency relationship owner, contractual and negotiation SPOC
• Setting benchmarks & KPIs, performance / ROI measurement & cross-brand results sharing.
• In collaboration with brand teams & Sr Media managers, identify PR-worthy opportunities to leverage stronger storytelling for our brands in Benelux;
• Liaising with Danone Global IBC & PR team to ensure consistency of BNL strategy vs global guidelines, setting best practice examples
• In-house expert for executional excellence, advisory role towards brand teams for implementation of PR & influencer campaigns.

To succeed in this role you bring: 

• Prior relevant expertise in Social Media, PR & Influencer Marketing (2-5 years)
• Ability to set the agenda and ensure plans are in-line with strategy & codified insights
• Driven by business impact; real partner for other Marketing teams
• External perspective, continuous learner, trends watcher
• Ability to find the balance between discipline and innovation
• Ability to extract maximum value from external partners and our global team