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Belgium
- Permanent Full-Time
- Posted: 29 Oct 2026
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Important Information
Where do you want to work?
About the job
As Senior Shopper Marketing Manager at Danone, you will play a pivotal role in connecting Marketing and Customer teams to deliver impactful shopper activations that will grow our categories. You will lead the Shopper Marketing team (3 FTE) across all channels and customers, while taking dedicated responsibility of some aspects.
You will report to the Head of Category Management and Shopper Marketing Your mission is twofold:
• Drive shopper activation strategies that influence shopping behaviour and support brand and customer growth.
• Lead and develop the shopper marketing team, translating brand and category strategies into impactful activation plans and ensuring excellent execution through strong cross-functional collaboration.
You will collaborate closely with Brand, Field teams, Key Account and Category Managers, to design and execute innovative activation plans for Retail and Out-of-Home environments.
Key Responsibilities
• Lead Shopper Marketing Roadmap: Lead the Shopper Marketing Strategy for the Retail and Away From Home Channels, recommending the best opportunities along the path to purchase in line with business priorities.
• Team Leadership: Manage and coach the shopper marketing team (3 FTE), setting clear mandates and KPIs aligned with business objectives.
• Business Impact: Deliver financial targets through effective planning, KPI tracking, and ROI analysis of activations.
• Develop, test and scale innovative activation ideas
• Cross-Functional Collaboration: Partner with Category and KAM teams, to ensure category-led approach towards customers and shoppers. Bridge with Marketing, ensure shopper plans align with brand campaigns.
• Insights & Analytics: Apply shopper journey thinking and activation frameworks to create end-to-end plans, measure success, and optimize campaigns.
• Post-Activation Analysis: Monitor performance and competitive moves, identify weak signals, and use insights to improve future activations.
About you
We are looking for a passionate and dynamic professional who:
• Has 5+ years of experience in FMCG or retail, ideally in Shopper Marketing, Trade Marketing, Category Management or Sales.
• Has strong project management skills and enjoys working in a fast-moving environment.
• Brings strong consumer journey thinking and is curious about shopper and consumer trends.
• Has experience creating and delivering shopper activation plans, with a focus on results, KPIs, and ROI.
• Can lead and motivate a team, influence stakeholders, and build strong relationships internally and externally.
• Thinks strategically and understands the financial impact of decisions.
• Enjoys working in a fast-changing market and adapts quickly to new situations.
• Is eager to discover, test, and use new shopper tools and approaches.
• Speaks Dutch and/or French fluently and communicates well in English.
About Danone
At Danone, we guarantee that you can simply be yourself. We believe that it's up to you to define the way you work, to develop yourself, to progress. With us, you'll work in an exciting, complex and challenging environment. This is how you will create new opportunities!
Join our movement for a more sustainable world. One Planet One Health BY YOU.
Your next steps
It’s simple – hit the “apply” button now.
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Good luck, we can’t wait to meet you!
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