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HI, I'M FLOOR, HOW ARE YOU?

I'm a Group Brand Manager for Protein in Benelux

I've been here for seven years, starting as an intern. I work with protein brands, developing strategies, new products development, and inspiring better lifestyles.

MY JOURNEY SO FAR.

  • Intern Brand Management Danio
  • Junior Brand Manager (Huttenkäse & Activia)
  • Brand Manger HiPRO
  • Senior Brand Manager Protein
  • Group Brand Manager Protein Benelux

MAKING PROTEIN MORE ACCESSIBLE

With our protein brands, I've worked to bridge the gap between specialist products and options that feel accessible to everyone. Launching a brand that supports active lifestyles and fitness goals has been a real highlight. I've also focused on improved recyclability of our packaging, with zip sleeves for bottles and paper yogurt pots. To me, that shows responsibility and performance always go hand in hand.

Over A Century Of Leading The Way

LAUNCHING HIPRO AS A JUNIOR MANAGER

As a junior brand manager, I launched HiPRO in the Netherlands, now a major growth driver. It went beyond my job description and involved developing a localized strategy. Danone supports me, while giving autonomy to make decisions. For me, that’s key to grow fast and make real impact. 

Meet Our Brands

FROM INTERN TO GROUP BRAND MANAGER

My journey came through being offered real responsibility early. When I needed more strategic experience, I was offered a temporary opportunity to challenge myself. If you need your development to go faster, speak up - you're heard. Support is always available; you just ask for it.

Explore Built On Growth

FLEXIBILITY WITH RESPONSIBILITY

You're trusted to do your job at the time that works for you. There's flexibility to manage your schedule, with responsibility for delivering results. Even with our extensive reach, there's a fun entrepreneurial spirit and a feeling of "owning your own shop.”

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