<Business & Market Analysis>

-  Analyze sales, market, consumer, and competitive data to identify key trends, insights, and opportunities.

-  Develop a clear understanding of the drivers and barriers impacting brand and portfolio performance.

-  Monitor consumer, competitor, and trade dynamics to proactively identify gaps, risks, and growth opportunities.

-  Generate actionable recommendations to strengthen brand performance and support business objectives.

<Brand Growth & Innovation>

-  Support the development and execution of brand strategies to drive sustainable growth.

-  Manage and enhance the existing product portfolio through product maintenance, renovation, and extension, while identifying opportunities for relevant new products and concepts.

-  Contribute to the development of innovation pipelines and launch plans that address consumer needs and market opportunities.

-  Create compelling activation initiatives that drive awareness, trial, engagement, and brand equity across relevant channels, including digital platforms.

<Cross-Functional Execution>

-  Collaborate effectively with cross-functional teams, including Sales, Trade Marketing, Supply Chain, Finance, Consumer Insights, and external agencies, to deliver brand objectives.

-  Ensure excellence in the execution of marketing, activation, and support plans across all touchpoints, including in-store and digital activities.

- Track and evaluate the effectiveness of initiatives, making recommendations and adjustments as needed to optimize performance and maximize return on investment.

- Support continuous improvement by sharing learnings, best practices, and insights from market and campaign performance.

Education background

·          Possess a bachelor’s degree or equivalent (Marketing, Business Management or Communications background preferred)

Technical Skills and Experiences required

Project Support

• Role: Provide critical assistance and take a lead role in project management, ensuring the efficient execution of brand initiatives and product launches.
• Collaboration: Work closely with cross-functional teams to achieve project objectives.

New Launch Initiatives

• Planning and Execution: Assist in the planning and execution of new or renovated product launches.
• Contribution: Learn and contribute to fast-paced launch schedules.

Brand Holistic Management

• Support: Assist the Marketing Manager in overseeing the brand holistically.
• Contribution: Contribute to core SKU renovation, maintenance, and activation planning.

Brand Marketing Experience

• Experience: 2-5 years of experience in brand marketing, preferably within the FMCG industry.
• Responsibility: Include responsibility for a portion of the brand P&L.

Language Proficiency

• Japanese: Utilize native-level Japanese language skills for effective communication with Japanese-speaking stakeholders.

English: Contribute to business-level written and spoken communication in English as needed.

Competencies to be successful on the job

•  Passion to Win: Demonstrate a strong drive to define and exceed objectives and outputs.
• Entrepreneurial Mindset: Exhibit a self-starter attitude, capable of managing multiple tasks simultaneously.
• Creativity and Risk-Taking: Possess a creative mind and be open to taking risks and trying new things.
• Quick Learner: Show a passion for growth in the marketing profession and the ability to learn quickly.