Job Summary

The Associate Manager, Performance Media is responsible for the day-to-day planning, execution, optimization, and reporting of paid media across the Danone North America Medical Nutrition portfolio, including Kate Farms and Nutricia brands. The role covers consumer, healthcare professional (HCP), and retail media channels, driving both revenue growth and brand awareness.

Reporting to the VP, eCommerce & Growth this role turns approved media strategies and budgets into accurate, well-run campaigns. You will partner closely with our agency and media partners, as well as Brand, Ecommerce, Commercial, Sales, and Analytics teams, to launch campaigns on time, manage spend against plan, and turn performance data into clear optimization recommendations.

The successful candidate combines hands-on media buying experience, a strong analytical mindset, and sharp attention to detail. You will own assigned campaigns from brief through post-campaign analysis, while building deeper expertise in full-funnel media, retail media, and HCP marketing within a regulated category.

Key Responsibilities

As a key member of our team, you will play an important role in driving our mission forward. The following responsibilities outline the core expectations and contributions for this position:

Media Planning & Strategy Support

• Partner with the Director, Growth Marketing on annual and quarterly media plans across consumer, HCP, and retail media channels.
• Develop flowcharts, media plans, and budget scenarios across multiple brands.
• Monitor platform updates, industry trends, and new media opportunities.
• Contribute to media and marketing strategy decks and planning documents for senior leadership.

Campaign Execution

• Help manage day-to-day execution with agency and media partners across retail media (Amazon Ads, Walmart Connect), paid search, paid social, programmatic, CTV, and HCP endemic partners.
• Brief partners on campaign objectives, audiences, KPIs, budgets, and timelines, and review media plans and proposals for accuracy and alignment.
• Oversee campaign setup and launch QA to confirm campaigns are live, tracking correctly, and delivering as planned.
• Maintain the master creative ad specifications and serve as first point of contact for creative spec questions.
• Coordinate creative asset delivery with internal creative and brand teams, including spec compliance and versioning.

Performance Analysis & Optimization

• Monitor campaign pacing and performance daily across all channels, flagging risks and opportunities quickly.
• Analyze performance against KPIs, including ROAS, CPA, new-to-brand, reach, frequency, and video completion rates.
• Recommend and implement optimizations across budgets, bids, audiences, placements, and creatives.
• Help support and maintain weekly, monthly, and quarterly media reporting for internal stakeholders and leadership.
• Support measurement work, including marketing mix modeling inputs, incrementality tests, and A/B tests.

Budget Management & Reconciliation

• Track spend against approved budgets by brand, channel, and partner, and maintain the master budget tracker.
• Help reconcile monthly actuals against plan and partner invoices.

Process & Documentation

• Maintain campaign calendars, status trackers, and documentation that keep stakeholders informed.
• Contribute to processes, templates, and standard operating procedures that improve how paid media is briefed, launched, and reported.

Physical Demands & Work Environment

• This role is primarily performed in a remote office setting and requires the ability to remain in a stationary position (e.g., seated or standing) for extended periods.
• The employee may be required to travel to Danone corporate offices as needed.

The salary range for this position is $76,000-126,000K USD. The exact salary offered will depend on several factors, including the candidate’s relevant experience, geographic location, internal equity, and market conditions. Danone USA additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment.

The ideal candidate will bring a combination of education, experience, and skills that enable them to excel in this position. The following qualifications outline what we’re looking for, including both required and preferred criteria:

Education & Experience:

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field preferred, or equivalent professional experience.
• 3 to 5 years of hands-on paid media planning and buying experience, at an agency or in-house.
• Experience managing campaigns across several of the following: retail media (Amazon Ads, Walmart Connect), paid search, paid social, programmatic, and CTV.
• Experience managing campaigns toward performance metrics, including ROAS, CPA, and conversion goals.
• Experience in CPG, healthcare, pharmaceutical, medical nutrition, or another regulated category preferred.
• Experience with HCP or endemic medical media preferred.
• Familiarity with marketing mix modeling, incrementality testing, or other measurement approaches preferred.

Systems & Software:

• Advanced Microsoft Excel and strong PowerPoint skills.
• Working knowledge of Amazon Ads Console, Amazon DSP, Walmart Connect, Google Ads, and Meta Ads Manager.
• Familiarity with programmatic platforms, ad servers, and verification tools preferred.
• Familiarity with GA4, Power BI, or similar analytics and dashboard tools preferred. 

Knowledge, Skills & Abilities:

• Strong analytical skills and comfort working with large data sets.
• Proficiency in media math, pacing, and budget management.
• Exceptional attention to detail and follow-through.
• Ability to manage multiple campaigns, brands, and deadlines at once in a fast-paced environment.
• Clear written and verbal communication, including the ability to turn data into concise recommendations.
• Proactive, solutions-oriented mindset with a willingness to test, learn, and take ownership.
• Ability to work independently while recognizing when to escalate decisions, compliance questions, or risks.
• Commitment to collaboration, integrity, compliance, and Danone values.

Danone North America Medical Nutrition brings together a growing portfolio of mission-driven brands, including Kate Farms, Nutricia, Neocate, Pepticate, Functional Formularies, and Real Food Blends. Together, we deliver science-backed nutrition solutions for infants, children, and adults with complex nutritional needs, whether they consume nutrition orally or through a feeding tube.

Our ambition is clear: to improve health outcomes, expand access to high-quality nutrition, help reduce healthcare costs, and build sustainable growth. We combine trusted, consumer-loved brands with strong scientific and medical expertise to create nutrition solutions that make a meaningful difference in people’s lives.

By joining our approximately 450-person North America Medical Nutrition organization, you will become part of Danone’s broader North American and global network. You will have the opportunity to contribute to a growing business, collaborate across brands and functions, and help shape the future of medical nutrition in the US.

You will also join one of the world’s largest Certified B Corporations, working for a company committed to creating lasting value for people and the planet.

Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here.