The Strategic Insights & Analytics (SIA) organization exists to support the overall priority of Danone North America to be a consumer and customer-centric organization. Our team partners across the enterprise to drive clarity in the strategic direction and precision.  We work cross-functionally with category, brand, and commercial teams to capture opportunities for Danone to grow. This means fueling the end-to-end Danone operating model with our obsession with facts, insights, and analytical diagnosis, and our Consumer Love program. We drive rigor and understanding of our consumers, shoppers, categories, customers, products, and cultural trends into Danone DNA.

Strategic Insights & Analytics (SIA) understands the needs of marketing, sales, leadership, and other functions to deliver the right insights at the right time for stronger value propositions to Danone’s consumers, shoppers, and customers. SIA partners with category teams to shape category, portfolio, and brand strategies by identifying future trends, white spaces, and sources of growth. We conduct consumer research to understand needs, occasions, brand health, and shopper behavior, helping determine where to prioritize growth opportunities.

In this role, the Kids & Baby SIA Analyst will play a proactive, collaborative role across strategy, brand development, innovation, execution, and review. Contribute to a culture of effectiveness through activity-based performance management of ourselves and competition with precision.

Key Responsibilities:

• Be the voice of consumer/shopper, generating fact-based insights and injecting them across all aspects of the business, including but not limited to brand strategy, communication strategy, creative development, innovation, product, packaging, in market execution and assessment.
• Develop and execute qualitative and quantitative research plans with some autonomy grounded in understanding of the business challenges and opportunities.
• Analyze Nielsen/ Circana sales data and Numerator panel data to bring to life consumption trends and consumer behavior.
• Assist in development of questionnaires, discussion guides and crafting of primary research.
• Influence brand teams and the cross-functional team members by actively and persuasively representing the consumer and marketplace dynamics to inform business strategies and tactics.
• Interpret results of research to drive action, taking the what to so what and now what?
• Integrate and triangulate data and insight from multiple sources (primary, secondary, and syndicated) to drive holistic business recommendations and strategy development.
• Actively participate and provide thought leadership on category, consumer and trends, not just research and related issues.
• Leverage social listening tools to keep a pulse on topics related to our category, competitors and brands.
• Collaborate with other functional leads to ensure consumer understanding and insight is integrated with the needs of all constituencies (e.g., R&I, Creative, Sales, Promotions, Legal, Advertising and Media Agencies, etc.)

The salary range for this position is $70k-85k USD. The exact salary offered will depend on several factors, including the candidate’s relevant experience, geographic location, internal equity, and market conditions.  Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment.