Digital Specialist

Digital Specialist supports and executes digital presence of Danone brands which builds the business. While working closely with Brand Managers and Media & CX Manager, the Digital Specialist executes, reports, and optimizes brand campaigns across media channels, with a focus on online.

• Contribute to the development of media strategies for brands and other relevant projects of Danone
• Track and monitor the set KPIs and benchmarks for brands and propose a constant enhancement
• Support the digital operations process across all paid and owned media channels covering brand building & performance campaigns
• Execute, measure and turn data into actionable insights and a hands-on experience with media and analytics platforms (Google Analytics, Google Ads, Facebook ads, DMP, DSP and others).
• Maintain and support our presence across digital touchpoints
• Actively seek inspiration inside and outside of the company to deliver bold and memorable campaigns
• Own the reporting process of all online and offline campaigns
• Track KPIs able to demonstrate the efficiency of the implemented strategy and propose constant enhancement
• Measure and report performance of all paid media campaigns, and assess against goals Utilize strong analytical ability to evaluate end-to-end consumer experience across multiple channels and touch points
• Be in close contact with media and digital agencies in Romania and Bulgaria to ensure the smooth campaign implementation and reporting
• Coordinate between digital, media agencies and marketing teams
• Maintain the relationship with regional team, attend regional meetings, knowledge sharing sessions
• Contribute to the media and digital expertise in the marketing team
• Establish Test & Learn approach to excel at campaign execution and increase media knowledge within the organization
• Any other responsibilities that are in line with the job and the business strategy

• University/College degree in Economics (preferably with marketing specialty)
• 1-3 years (including trainee experience) in (FMCG) media and tv planning, in intercultural environment, or agency experience

• Previous experience with digital ad platforms like Facebook and Google Ads
• Ability to turn data into actionable insights and a minimal hands-on experience with media and analytics platforms (Google Analytics, Google Ads, Facebook ads and others)
• Fluent English, Romanian
• MS office (strong in Excel and Power Point)
• Result oriented and proactive approach to responsibilities
• Acts with speed, agility & pragmatism in a complex and demanding business environment.
• Strong organizational skills and ability to focus and prioritize tasks
• Ability to influence and convince internal stakeholders in an assertive way
• Analytical & Data driven thinking connected to business results
• Marketing understanding and background in brand communication development

What You'll Find In Danone

• International work environment;
• Hybrid and flexible working hours;
• Competitive salary package and flexible benefits;
• Medical subscription for you and your family members (spouse and children);
• One free day to celebrate your birthday;
• 30 days to work from wherever you want;
• Bonus on special events;
• Bookster subscription;
• Coffee, fruits and chocolate in the office;
• Free yogurt.
  
  

We embrace diversity in our organization. This means giving full and fair consideration to all applicants without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, political opinion or disability status.