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United States
- Permanent Full-Time
- Posted: 2 Sep 2025
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About the job
The Associate Brand Manager (ABM), Pepticate will co-develop and execute both the strategic and tactical marketing plans for Pepticate, in close partnership with the Senior Brand Manager.
The ABM will work within a supportive team while maintaining a sense of autonomy to build and drive key brand initiatives that will allow the category to enhance its competitive position and grow sales. This may include promoting successful launches of new products and services, enhancing the competitive position of existing products and driving specific in-market opportunities. Success will involve managing, executing, and tracking key category initiatives, conducting business analytics, supporting the field sales team, as well as organizing and running promotional activities such as in-person and virtual medical conferences. The Senior Brand Manager will support with coaching, input and ideas, professional development support and will take responsibility for overall business results.
This role can be based out of White Plains, NY or REMOTE!
Essential Functions:
- Execute with excellence the brand plan, with focus on innovation
- Work as part of a team to implement key tactics that support the innovation pipeline, as laid out in the brand’s ongoing operating plan, including execution of communication strategy across select traditional, digital, social and other emerging media channels.
- Effectively brief and engage with key strategic and creative partners and participates in brainstorming, developing and managing promotional campaigns
- Develop and implement marketing promotional materials aligned to selling model that effectively engage with key target segments, influencing product awareness, consideration, and trial as well as overall perception.
- Support the development of an engaging brand positioning and value proposition
- Apply basic understanding of the brand framework model to assist in initiatives to re- enforce and develop the brand positioning with key target audiences.
- Manage profitable growth and processes
- Facilitate the execution of multiple concurrent marketing initiatives tracking and managing project or program constraints to meet all key performance indicators including cost, time, scope, quality and goals.
- Contribute to business forecasting.
- Lead on monthly and yearly brand budget reconciliation process from the category marketing perspective, engaging with the wider team to ensure consistency and accuracy.
- Perform business analytics
- With support from manager and finance, create and align innovation business cases, leveraging market research, category data and qualitative intelligence
- Communication
- Create and present regular updates on innovation priorities to cross-functional team and leadership
- Represent US business priorities on global and local project calls
- Facilitate the local innovation process to complete the final steps to bring product to market.
- Contribute to the development and manage the execution of launch communication strategies.
- Other duties as assigned.
The base compensation range for this position is $105,000 - $115,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.
About you
Knowledge, skills and abilities:
- Demonstrated knowledge and understanding of marketing strategies, marketing techniques, qualitative and quantitative analysis techniques and customer research.
- Demonstrated experience with project management from conception through completion, including budgeting, prioritizing, meeting timelines, and assessing results.
- Demonstrated knowledge of digital space including various social media platforms, digital media buying practices, and key digital campaign performance indicators.
- Solid interpersonal and communication skills.
- Skill with creative and adaptive planning, design, implementation, maintenance, and evaluation.
- Skill in gathering and analyzing data to produce actionable information.
- Ability to analyze business trends and financial metrics, including sales, return on investments, and profit and loss, developing strategic recommendations accordingly.
- Ability to use market insights and trends to create actionable tactics, meet brand goals, and problem solve.
- Ability to work in cross-functional teams, both in leadership and member roles.
- Ability to establish rapport and credibility among Nutricia management and employees.
- Ability to communicate effectively orally and in writing.
- Ability to plan, organize, and administer marketing strategies.
- Ability to handle multiple priorities at the same time.
- Solid Microsoft Office skills, including Excel.
Supervisory responsibilities:
The ABM does not have direct reports.
Working conditions:
Work is conducted ideally in a hybrid environment with the employee expected to be in the office on a regular basis as aligned with the manager. This role is remote eligible.
Minimum qualifications:
- Bachelor’s Degree required. MBA strongly preferred.
- At least 3 years of experience in a marketing or brand management role, including demonstrated digital marketing skills and experience in innovation development and delivery.
- Experience in healthcare space and/or nutrition experience is a plus.
- Proficiency in Microsoft Office, including PowerPoint, Excel, and Word.
Success factors:
- Demonstrated business analysis skills leading to tangible conclusions, potential-based prioritization and plans that achieve desired business objectives.
- Strong attention to details and ability to coordinate large logistical operations, as well as flexibility to learn and adjust from previous experience.
- Leadership and influencing skills. Can positively cultivate and influence relationships with strategic partners in medical, sales, and market access as well as with symposia consultants and key opinion leaders.
- Effective organization and time management capabilities. An individual able to work in a fast-moving environment, adept at managing multiple initiatives and able to set priorities, and efficiently perform responsibilities.
- Superior written and oral communication skills. Ability to convey complex concepts and strategies, orally and in writing; and to effectively design materials and train staff as appropriate.
- Proven proactive thinking and follow-through skills with little day-to-day supervision.
- Collaborative business style. Able to work with team members and cross-functionally in own responsibility scope as well as toward corporate objectives and initiatives.
- Sound judgment and recommendations. Possesses well-developed thought processes and ability to support decisions.
- Creative thinker. Demonstrated creativity and effectiveness in addressing major strategic challenges. Capability to capture and enhance the target market through appropriate tools.
- Ability to quickly adapt to changes due to both internal and external factors
About Danone
Nutricia Advanced Medical Nutrition is focused on pioneering and delivering specialized nutritional solutions and Best Care for medical professionals and their patients, helping people live healthier and longer lives. Nutricia North America was established in 1983 and is headquartered in Rockville, MD. We seek to provide solutions and services wherever nutritional intervention can be shown to improve clinical outcomes. In partnership with doctors, healthcare professionals and caregivers, we work to make a real difference in people's lives by speeding recovery and encouraging independence. Our ambition is to deliver only proven benefits through nutrition, as an integral part of disease management. Consisting of a wide variety of FDA and Health Canada regulated nutrition products, we are especially active in the management of inherited metabolic diseases, severe pediatric allergic and gastrointestinal disorders, pediatric epilepsy, and long term and critical care for seniors. Please join us in nourishing lives & inspiring a healthier world through food! Learn more @ www.nutricia-na.com
Nutricia is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here.
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