Brand Manager

We are looking for a new colleague who will join our Marketing team to collaborate with several departments in the company and international and global teams, with a top-line and cross-functional approach, to discover competitive dynamics of fresh dairy products' market, adapt a brand strategy and maintain brand integrity across all company marketing initiatives and communications.

Your Responsibilities

• Drive business growth by identifying and activating key growth levers on brand according to the total company objectives
• Creatively leveraging trade, consumer and shopper marketing buying to maximize brand growth
• Managing Business performance and key leverage points in P&L (volume, pricing, variable cost, trade, A&P, productivity) to achieve budget commitments.
• Carry out critical analysis in order to understand the consumers' and shoppers' behaviors (sell-in, sell-out, market shares, price analysis, competitor analysis)
• Lead strategic thinking, proactive approach and believer outstanding plans, communication, innovation & activation grounded in strong consumer insights & data analysis
• Lead agencies and cross-functional teams in the development of communication and products
• Crafting a purpose led brand, refining the positioning and creating robust long term platforms that will both drive equity and business growth.
• Delivering best in class creative content and activations, deployed at the right time, for consumers.

About You

• 5 years relevant working experience related to Marketing;
• Flexible and Proactive attitude, able to cope with a fast-changing environment;
• Experience working with syndicated data sources to make informed decisions.
• Spontaneously Team-orientated behavior and understanding of cross-functional working;
• Problem solving and entrepreneurial thinking;
• Strong project management and achiever attitude;

FanMilk (part of Danone Company) is producing and distributing healthy food to as many people as possible across the West Africa region. In line with Danone’s One Planet, One Health vision which reflects a strong belief that the health of people and the health of the planet are interconnected, we aim at inspiring healthy and more sustainable eating and drinking practices. ​We are currently touching lives in 6 different West African countries.