Danone Türkiye is looking for a talented colleague for the "Brand Manager, Activia" position. Take this opportunity to GROW together!

• Lead Activia with full P&L responsibility and inspire x-functional teams to deliver and exceed business objectives.
• Strengthen brand power through saliency, difference, and meaningfulness.
• Develop short & long-term brand plans, identify growth opportunities, and build marketing strategies.
• Drive innovation & renovation pipeline through consumer insights and NPD.
• Manage marketing budget, lead media plans, and collaborate with agencies.
• Drive close alignment and collaboration with global and regional teams to ensure unified strategy and flawless execution.
• Own brand positioning, pricing, and business case analysis.
• Partner with Sales and C&CD teams to maximize channel, SKU, and regional performance.
• Support implementation of brand campaigns and toolkits across offline & online channels

About You:

• 4–5 years of marketing experience, ideally in FMCG.
• University degree in Management, Economics, Engineering, or related fields.
• Proven experience in NPD development and communication campaigns.
• Strong strategic, analytical, and commercial skills with digital expertise.
• Excellent communication, stakeholder management, and cross-functional collaboration.
• Ability to manage multiple projects, prioritize effectively, and inspire others with clear vision.

Being a Danoner means that you create your own working experience.

• You could design your own way of working with our hybrid working model.
• Our head office is in Ataşehir.
• You could decide your daily 8-hours of working period within our flexible-working hours practice.
• We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!
• Summers are flexible here! You could work fully remote for 4 weeks during July and August.
• We also enjoy Fridays during summer period between July and August by finishing our works by 15:00 and enjoy the rest of the day and starting the weekend earlier.
• Danone offers various types of leave days to support Danoners’ work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of "Im New in Danone Leave"; 1 day of "My Future is Good Leave" for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.

We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.

All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability.

Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it’s all up to you.

Working here, you’ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself.
 

Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.

At Danone Türkiye, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact. 

This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long-term value — not just for our business, but for our people, partners, communities, and future generations.
If you’re looking to grow your career with purpose, you’re in the right place.

What we offer

This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive "change" & "growth”. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.

At Danone Türkiye, we do not aim to be the best company in the world, but better for the world.
That’s why, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact.
Through this journey, we strive to create long-term value for our employees, partners, communities, and future generations.

What’s next?

Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!

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