Introduction & Job Detail:

At Danone, we’re driven by a powerful mission: to bring health through food to as many people as possible. As one of the world’s leading FMCG companies, our brands span Dairy & Plant-Based Products, Waters, Early Life Nutrition, and Medical Nutrition. We’re proud to be a purpose-led business, committed to healthier diets, sustainable practices, and inclusive growth.

Role details

Key role for the business, with the overall mission to drive sustainable growth for Activia by accelerating its future core and leading strong consumer-led innovation plans.

Role Focus

Experienced brand manager role (second rotation BM level).

P&L delivery for Activia and market performance

Contribute to development and delivery of annual marketing plan & business targets

Specific focus on driving NS, vol growth, share, and improving GM, supporting team on delivering performance & landing key R&O

Portfolio management with a focus across sub ranges

Brand building & set strategic north star

Support in shaping the Activia UKI Brand strategy and deliver Annual Operating Plan (AOP)

Drive towards north star, aligning with global and localising as relevant including building and delivering competitive claims roadmaps

Lead specific communications executions

Engage company and commercial teams via ‘built in’ collaboration & regular meetings plus quarterly sales meetings

Ongoing analysis of brand performance using internal and external data, identifying issues and opportunities in the market to ensure targets are achieved (NS/GM/Market Share/Penetration)

Innovation strategy & delivery

Support development of 3+ year inno pipeline strategy

Lead high-priority brand innovation projects & launches

About You

• Can translate consumer & market insight into breakthrough innovation that delivers against the quad win and bring to market on time, in full
• Can uncover & translate consumer insight into clear, actionable opportunities & plans
• Drives profitable growth by aligning brand ambition with financial performance, able to create commercial value by making decisions & taking actions to grow both NS & profit
• Skilled in driving brand excellence through aligning brand purpose, positioning and execution
• Skilled in shaping compelling creative ideas that cut through & resonate with consumers
• Skilled at defining clear communications brief for their brand, then identifying, prioritising and activating the most effective media & touchpoint opportunities vs. that

• Stakeholder Management: Leads effectively in a complex, matrixed environment, building trusted relationships across local, European and Global teams. Influences and aligns diverse stakeholders to deliver positive outcomes.
• Accountability: Owns functional outcomes end‑to‑end, including delivery, risk and value. Adapts quickly to internal and external change to ensure consistent, high‑quality execution
• Simplifying Complexity: Cuts through complexity with clear prioritisation, providing simple, focused direction that enables pace and effective decision‑making at scale.
• Leadership: Plays a visible leadership role across the function, influencing beyond own team. Leads with confidence and courage, particularly in ambiguous and complex situations.
• Strategic Impact: Brings strategic thinking and thought leadership to shape functional direction and contribute meaningfully to broader functional and enterprise strategy.

Please note that the salary bracket for this role is between £45,000 - £55,000 + bonus & benefits 

About Us: 

At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.

We have a range of flexible benefits and excellent rewards, click here to find out more: https://careers.danone.com/uki/en/Why-Danone/our-learning---rewards.html

Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.

The closing date for applications is 12/06/26, you will therefore hear about your application after this date