Danone MENA is looking for a talented Consumer Brand Manager - Aptamil, MENA to drive consumer marketing strategies for Aptamil across the MENA region, accelerating brand growth and equity. This role champions the development and execution of consumer-centric plans, ensuring Aptamil’s leadership in specialized nutrition for children in the First 1000 Days. The Consumer Brand Manager serves both business and consumer agendas, fostering healthy development and brand trust.

ROLE PROFILE

PURPOSE OF THE ROLE

To develop and execute consumer marketing strategies for Aptamil across the MENA region, accelerating brand growth, equity, and profitability. The Consumer Brand Manager champions consumer-centric plans and innovative activations, ensuring Aptamil’s leadership in specialized nutrition for children in the First 1000 Days.

BUSINESS CONTEXT & KEY CHALLENGES

- Accelerate Aptamil’s market share and brand equity in a highly competitive and regulated category.

- Build credibility and emotional connection with parents and caregivers through impactful campaigns.

- Align cross-functionally with Medical Affairs, Sales, Regulatory, Finance, Supply Chain, and HR for optimal execution.

- Navigate frequent changes in industry requirements and consumer trends.

- Drive innovation and portfolio expansion through consumer insights and market opportunities.

KEY ACCOUNTABILITIES

**Brand Plans & Executions

- Support the development and execution of consumer brand plans and campaigns.

- Implement integrated communication strategies (ATL, BTL, digital, social).

- Align with local marketing teams on consumer activation, sampling, and engagement plans.

- Ensure consistency and alignment with medical marketing activities.

- Support regional and international consumer events and partnerships.

- Ensure compliance with local regulations and the WHO code.

**Performance Analysis & Tracking

- Assist in managing consumer marketing budgets.

- Monitor brand performance (market share, net sales, brand health metrics).

- Track competitive activities and support proactive/reactive strategies.

- Analyze post-campaign results, ROI, and recommend corrective actions.

- Coordinate market research and consumer insights activities.

**Project & Stakeholder Management

- Support innovation projects from ideation to launch.

- Coordinate with global, supply chain, finance, and regulatory for timely launches.

- Manage agency relationships and day-to-day operations.

- Liaise with medical affairs, trade, and sales teams for standardized execution.

- Prepare presentations for internal and external stakeholders.

KEY PERFORMANCE INDICATORS

- Market share growth in key countries

- Net sales growth

- Brand profitability

- Brand awareness, recommendations, and perceptions (consumer KPIs)

- Strategic risks mitigated

- Timely achievement of brand plan objectives and projects

- Improvement in Net Promoter Score for consumer events

- Marketing plans delivered within budget and strategic scope

JOB DIMENSIONS

Direct impact on marketing effectiveness and net sales delivery for Aptamil across MENA.

Strategic Contribution - Contributor to CBU strategic plan and Aptamil brand strategy.

Geographic Scope - MENA Region

Functional Management - Support projects and local marketing teams in plan execution. High interaction with all CBU countries (MENA) and cross-functional teams (marketing, R&D, finance, commercial excellence, global HN & SN functions).

Main External Relations - Consumers, agencies, partners, and community organizations.

To be successful in the role you should ideally have:

Education and professional experience:

• Bachelors in business marketing or Equivalent
• 3-5 years' experience in Marketing, Preferably in Consumer Healthcare, Nutrition or FMCG
• Experience of reaching consumers via digital channels
• Basic understanding of medical marketing is a plus.

• Experience with science-driven brands is a plus

   

• Proven strategic, analytic, and problem-solving skills

   

• Experience in the regional markets is a plus

Location:

Cairo, Egypt.

Languages required:

Fluent in English and Arabic, French is a plus.

Soft Skills:

• Consumer marekting segmentation & analysis
• Strong thinking and analytic skills
• Excellent presentation skills - written, verbal, and presentation.
• Project leadership (in a cross-functional environment)
• Strong communicator
• Team player
• Agile
• Cultural savvy and sensitivity.
• Energetic, enthusiastic, full of curiosity and desire to learn.
• Good understanding of brands and ability to understand consumers, highly numerate and able to work with people at all levels of an organization.
• Entrepreneurial: Recognizes and seizes business opportunities
• Consumer orientation: enabling the business to serve the consumer.

Mobility:

Candidates should be open to move within the region or outside the region with Danone in 3-4 years if such an opportunity will arise which will contribute to his/her career growth.

Danone is a world-leading food company operating in three business divisions: Fresh Dairy Products, Specialized Nutrition, and Waters.
Danone’s mission is Bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have in impacting the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet and this is what our new signature One Planet One Health embodies.

We offer
Working in Danone MENA is one of the best places to build a strong career through everyday learning, empowerment, and team collaboration in an open culture & environment. Our culture fosters autonomy and empowerment, where your everyday can be a fresh adventure - full of new possibilities and opportunities for your development.

Danone MENA doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity employer, where all hires to our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, national origin, age, genetic characteristic, or any other protected status. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect

 So, if you are the Consumer Brand Manager  we are looking for, Click on “Apply” now!

For more information About Danone, its people and its Business Please Visit www.danone.com

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