Our Marketing team is focused on growing Danone’s brands. By joining our Marketing team, you will lead consumer voice reporting and analysis on Plant Based Beverages and Food to drive consumer understanding internally and communicate the benefits of our products and innovations to consumers.
You will also ensure our front-line consumer team have essential information on innovation, renovations, and campaigns to communicate with consumers and track consumer feedback.
This position is hybrid, based in either of our Headquarters, Louisville, CO or White Plains, NY.
In this role, you will be responsible for:
You will drive consumer understanding among Marketing, Research & Innovation (“R&I”), Quality &
Food Safety, Strategy & Insights and Center of Excellence (“COE”) by presenting insights on
consumer feedback through meetings and summary reports to provide products and programs
consumers love.
You will analyze data and present trends and insights on assigned brands/categories, ensuring
consumer point of view is understood to drive innovation and improve products during development,
launch, market activation, and restage.
You will develop x-functional relationships to keep teams immersed in consumer point of view
through category/brand reviews, praise and craze sessions, leverage best practices to support
analytics on key issues, onboard new members, and inform strategic growth plans.
You will create linkages with other market data and root cause analysis to provide a holistic view of
the consumer when situation warrants.
You will maintain the benchmark tracker for your brands/category to establish internal benchmarks
on activations and to set expectations with stakeholders on what are normal, high, low levels of
consumer feedback.
You will collaborate with Marketing/COE/R&I to launch innovations, renovations, business
continuity plans and campaigns within the consumer center.
You will activate innovations, renovations, business continuity plans, and campaigns within the
consumer center by training-the-trainer and ensuring the front-line teams are prepared to resolve
consumer inquiries and complaints with the highest level of satisfaction.
You will ensure the technical liaison has all key master data necessary for reporting (products,
factories, reasons, etc.) and operations has toll-free number, telephony messaging, IVR, and
knowledgebase content.
You will create and align on consumer brand messaging and frequently asked questions with
Marketing, Quality & Food Safety (“Q&FS”), COE, Communications, and Legal to address consumer
inquiries and complaints
You will ensure all front-facing consumer messaging is approved by Legal and Communications
You will collaborate with Brand Marketing to activate the brand voice within consumer touchpoints
You will activate Incident Working Group (“IWG”) with Legal, Marketing, Q&FS, and Sales, to
address emerging issues requiring a team approach to work the issue, align on strategy, and
communicate and deliver next steps.
You will recommend and design consumer relationships initiatives to support key business objectives
such as value-added product tips, product announcements, recipes, and design recontact initiatives to
address consumer dissatisfaction.
You will create and conduct surveys within the consumer center and report the results to help
Marketing and Strategy & Insights understand consumer usage and awareness of our products.
The base compensation range for this position is $100,000 - $130,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.
About you
You will have 7-10 years’ experience in Reporting and Analyzing data within Consumer Affairs
You will have excellent verbal, written, and presentation skills
You will have strong collaboration skills and stakeholder focus
You will have excellent analysis and reporting skills--ability to synthesize data to key insights and communicate consumer stories
You will have decisive judgement and prioritization skills
You will have consumer message creation experience and familiarity with social media community management ways of working and tools
You will have knowledge of market launch processes, brand building and consumer retention
You will be able to travel occasionally as needed
About Danone
At Danone North America, you’ll work with some of the best-known food and beverage brands in the world like Activia, Silk, Two Good, Oikos, evian, and Happy Family. You’ll be part of the largest Certified B Corp™ in the world, working together to make sure our brands create real benefits for people, communities, and the planet. We have 6,000+ employees across the U.S. and Canada. Come join our movement for a healthier world: One Planet. One Health BY YOU.
Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here.
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Job details
Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.