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Marketing Manager - Oikos

  • Japan
  • Tokyo
  • Hybrid
  • Permanent Full-Time
  • Posted: 31 Mar 2025
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Marketing Manager - Oikos

About the job

Manage the Oikos brand portfolio & Sales by developing the growth strategy and implementing comprehensive end-to end marketing plans. 

<Responsibilities>

  • Responsible for developing, implementing, and executing strategic marketing plans for the brand portfolio of Oikos (Yogurt & Drinkable).
  • Responsible for managing the brand P&L and delivering Consumption target.
  • Understand local consumer, competitor and regulatory for Yogurt and Protein RTD (Ready to drink) market in depth.
  • Lead Innovation cross-functional project management
  • Drive excellence in execution (on brand, on target)
  • Develop the brand team capability and skill.

About you

<Education background>
• Bachelor Degree or above

<Competencies to be successful on the job>
Experience in FMCG marketing.
• Must demonstrate very strong marketing & branding framework thinking, backed with facts rather than opinions.
• Growth mindset to drive the Protein Yogurt category growth by driving the penetration of Oikos. To note, Oikos is delivering the double digit growth as a leading brand for the protein yogurt segment.
• Prior track-record in product innovation and leading brand strategy development work, with clear business accountability
• Prior experience in marketing activation is necessary to understand growth models and consumer demand generation
• Demonstrated ability to lead cross-functional project teams and engage cross-functional peers to secure excitement and support
• Very strong and structured communicator in English and in Japanese, precise and to the point.
• Good Financial acumen.
• A manager that proudly develops talents, does not shy away from identifying problems and leads teams to come up with solutions

 

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About Danone

Dedicated to bringing health through food to as many people as possible, Danone is a leading global food & beverage company built on three businesses: Essential Dairy and Plant-Based Products, Waters and Specialized Nutrition.

 

At Danone, we aim to inspire healthier and more sustainable eating and drinking practices, in line with our vision - Danone, One Planet. One Health - which reflects a strong belief that the health of people and the health of the planet are interconnected. We deliberately concentrate on high-growth and health-focused categories, and commit to operating in an efficient, sustainable and responsible manner.

 

Check out the link below to find out more about Danone in Japan.

http://www.danone.co.jp/

 

Danone Japan is a certified B Corporation and is an Equal Opportunity Employer: Female / Minority / Disability / Marital Status / Sexual Orientation / Gender Identity

Danone Japan doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, genetic characteristic or any other protected status. Faithful to our values of openness and humanism, all our employees share in the commitment to engage one another with dignity and respect.

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Job details

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition. 

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