Senior Brand Manager

REJOINDRE DANONE : C’EST… 

• Rencontrer des danoners aux personnalités singulières et aux parcours professionnels variés ; 
• Grandir dans des environnements différents : sites de production, bases logistiques, centre de recherche et innovation ou encore sièges sociaux  ; 
• Se construire un parcours de carrière sur mesure, adapté à ta personnalité, tes compétences et tes envies ; 
• Apprendre grâce à des missions responsabilisantes, riches et apprenantes. 

DANONE ENTREPRISE A MISSION  

En Juin 2020, Danone est devenue la première entreprise cotée à adopter le statut d’Entreprise à Mission. Nous avons en effet décidé de nous doter d'une raison d'être et d'objectifs sociaux, sociétaux et environnementaux associés inscrits dans nos statuts. Il s’agit d’une étape historique pour continuer à réaliser chaque jour notre mission – « apporter la santé par l’alimentation au plus grand nombre » - dans notre cadre d’action « One Planet. One Health ».

Roles & Responsibilities:

You will work with a cross functional team of Customer Development, Finance, Supply Chain, R&D, Media amongst others.

• Aligns the strategy across the organization through a pragmatic combination of a clear long-term vision and the achievement of day-to-day goals ;
• Identify consumers’ needs and wants for Danone’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers ;
• Applies creative thinking and generates new ideas to build brands and grow the business :
• Lead the development and execution of the integrated communication and media plans, maximizing Media ROI, working with internal and external media partners ;
• Cooperate with sales planning, customer teams and shopper marketing to ensure growth across channels ;
• Constantly challenges the sales organization to ensure its results and effectiveness ;
• Manage all business financials, including brand P&L budgeting and tracking;
• Deliver Scorecard Business Targets, in line with the goals of the Business Unit ;
• Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design ;
• Successful Design and Deployment of Marketing Toolkits for the Brand.

Qualifications :

• Minimum 6 years experience in Marketing in FMCG.
• Full understanding of key drivers of brand/product P&L and how to action them.
• Solid experience in new product/brand launches or renovations. Experience in working and engaging with cross functional teams: Supply Chain, and Sales department.
• Strong understanding of market research and insight and ability to leverage into brand development and/or activation strategies.
• Strong ability to turn insights into business propositions.
• Demonstrated creativity, curiosity and strategic thinking skills.
• Demonstrated leadership and collaboration skills.
• Strong ability to communicate and team capabilities.

At Centrale Danone, we believe that each time we eat and drink, we can vote for the world we want. This has inspired the definition of our long-term goals which flow directly from our 'One Planet. One Health' vision. As we strengthen our business model and nourish our dual economic and social project, we have every confidence we will deliver our business and financial agenda, as well as create and share sustainable value for all.
Through our commitment to social and economic progress, and our passion for bringing health through food to as many people as possible, we aim to generate profitable, sustainable growth now and for many years to come. Centrale Danone achieved a turnover of approximately 7 billion dirhams in 2017, with a brand portfolio that includes both international brands (Activia, Danette, Nutricia, Oykos,...) and local brands (Raibi Jamila, Velouté,Assil, ...)