The Director, Connected Commerce COE translates brand and customer “jobs to be done” into connected commerce strategies and activation plans across omni‑channel touchpoints. This role aligns brand, sales, media, eCommerce, shopper/retail media, and field teams around a single commercial plan, optimizing pricing, placement, activation, merchandising, and retail media to drive velocity, saliency, incrementality, and share. The role orchestrates the KPI’s of execution behind Perfect Store / Perfect Screen within the framework of availability, accessibility, and activation. The leader will be the primary point of contact for Connected Commerce back to business units (BUs) and customers, guiding early lead time planning and flawless activation through a repeatable model and deliver on performance measurement routines.

Perfect Store & Perfect Screen

• Drive instore excellence by ensuring the brand’s Picture of Success is consistently executed across shelf, pricing, availability, display, and promotional activation to maximize conversion, share, and instore ROI.
• Ensure on‑shelf availability, planogram compliance, and promotion accuracy across all assigned retailers
• Track Perfect Store KPIs and execution scorecards ( Feature/ Display, Shelf best in class planogram compliance, base price, digital content, search efficiency, digital share/pen, ratings reviews); analyze drivers of performance to inform trade negotiations and investment decisions
• Define the Digital Picture of Success across search, content quality, ratings & reviews, availability, pricing, and retailer media activation.
• Monitor search rankings, share of shelf, and content compliance; implement improvements for visibility and conversion.
• Use digital shelf analytics tools (e.g., Profitero, Stackline, CommerceIQ, Analytic Index) to diagnose drivers of search rank, content quality, and buy‑box performance.
• Lead joint efforts with Category, Sales, Shopper Marketing/Ecommmerce, RGM, Supply Chain, and external partners to elevate in‑store conditions and shopper experience.
• Equip customer teams and field sales with tools, guidelines, selling stories, and training to deliver Perfect Store standards consistently across retailers
• Lead Monthly performance routines and share progress against KPI’s for Perfect Store /Perfect Screen providing insights and actions to improve future performance

Omni Strategy

• Convert brand and customer jobs into connected commerce strategies and tactics that drive velocity, saliency, incrementality, and share across channels.
• Define consumer journey maps and moments that matter; connect media, content, search, retail media, shopper marketing, and in‑store tactics into a seamless experience.
• Establish clear objectives, KPIs for perfect store and perfect screen, and test‑and‑learn plans for pre‑, in‑, and post‑shop activation; lead pre‑ and post‑execution reviews.

Execution Strategy

• Link customer/channel strategies to BU objectives and allocate resources by customer potential and performance outcomes.
• Orchestrate and optimize 360º execution across pricing, placement, activation, trade, retail media, and eRetail operations to maximize ROI and net sales lift.
• Represent and advocate for field connected commerce teams; collect and translate customer feedback into category and brand actions.
• Enable Retail Sales organization with the tools to drive great feature and display behind brand plans to include new item trial, recapture of lapsed users, and retaining our loyal consumers.
• Standardize performance measurement across retail media networks, search, content quality, and in‑store execution.

Leadership & Ways of Working

• Serve as the one point of contact for Connected Commerce with BUs and cross‑functional partners (Brand, Sales, Media, eCommerce, Finance, Insights).
• Galvanize stakeholders in early planning; lead the Commercial Activation Toolkit (CAT) process and cross‑functional kickoffs to align objectives, strategies, and roles.
• Provide clear materials and playbooks to field teams to enable consistent, flawless execution.
• Build capabilities and upskill teams on connected commerce best practices, tools, and measurement.

The salary range for this position is $150,000– $190,000 USD. The exact salary offered will depend on several factors, including the candidate’s relevant experience, geographic location, internal equity, and market conditions.  Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment.

Qualifications

Core Skills

• Deep understanding of consumer/shopper insights, marketing mix, and brand health tracking; able to translate insights into activation.
• Expertise in consumer journey mapping and path‑to‑purchase across retailers and platforms; fluency in customer marketing capabilities and constraints.
• Strong financial acumen (P&L levers—trade/NS/GP/PM) with experience balancing growth and margin.
• Hands‑on knowledge of pre‑shop, post‑shop, and in‑shop levers and how they ladder to sell‑in and sell‑through.
• Proficiency in retail media networks and tactics; experience setting KPIs and reading performance across RMN platforms.
• Strong grasp of paid search, bidding strategies, and sponsored product campaigns; working knowledge of on‑site/off‑site content optimization (images, descriptions, video).
• Stakeholder leadership across marketing, eCommerce, media, sales, and field teams; proven ability to align objectives and drive cross‑functional execution.
• Scenario planning capability for promotional design: ROI, lift, and margin impact.

Foundational Knowledge / Upskilling Areas

• Marketing Mix & Brand Health: actions/levers from consumer and shopper insights.
• Retail Media Platforms and measurement; eCommerce operations and content quality.
• Shopper marketing capabilities/tactics and retail media strategy (features, display, digital shelf, content accuracy).
• Search (paid/organic), keyword research, and net sales impact.
• In‑store tactics (signage to lift impact), couponing and influencers (ROI and incrementality), ratings & reviews, and consumer promotions.

Experience & Education

• 10+ years in Connected Commerce, eCommerce, Shopper/Retail Media, Omni Marketing, or Customer Development, with 4+ years leading cross‑functional teams or a COE.
• Demonstrated success building omni strategies that link media, search, content, retail media, and in‑store activation to commercial outcomes.
• Background working with multiple retailers/RMNs (e.g., Walmart Connect, Amazon Ads, Kroger, Roundel, Instacart, etc.) and measurement frameworks.
• Bachelor’s degree required; MBA or advanced degree preferred.

Life at Danone

With approximately 5,000 employees and 13 production locations across the U.S., our vibrant culture and endless growth opportunities are just a couple of the reasons our employees call themselves “Proud Danoners.” 

Learn more about Life at Danone

Our Brands

When you join us, you’ll work with some of the best-known food and beverage brands in the world, including Activia®, DanActive®, Danimals®, Dannon®, evian®, Follow Your Heart®, Happy Family® Organics, International Delight®, Light + Fit®, Nutricia ®, Oikos®, Silk®, So Delicious® Dairy Free, STōK® Cold Brew Coffee ®, Too Good & Co™, and YoCrunch®.

Our Purpose

We’re committed to making a positive impact on our world. Rooted in our mission to bring health through food to as many people as possible, we’re proud to be the world’s largest B Corp.

Learn more about our mission.

Our Benefits

Our commitment to making the world healthier starts with our employees. 

• Physical Wellbeing: We pay for the majority of your medical benefits – which include medical, dental and vision – with our competitive 80%/20% cost-sharing model.
• Mental Wellbeing: Danoners receive fitness discounts, unlimited flexible time off and hybrid work schedules. We also have a range of programs that support mental health and substance abuse.  
• Financial Support: We offer a performance-based bonus, a 401(k) plan, tuition reimbursement, employee discount programs and voluntary perks.
• Family Care: We offer caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits and pet insurance.

Learn more about our benefits.

Equal Opportunity Employer
Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here.

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