Strategic Insights & Analytics (SIA)

Strategic Analytics & Insights at Danone is an organization that is linked closely to marketing and consumer-driven business decisions. Consumer Insights efforts are grounded in deep understanding of brands, consumers, shoppers, competition, product categories, cultural trends and market dynamics. This means fueling the End-to-End Danone operating model with our obsession with facts, insights and analytical diagnosis.

Enterprise Insights & Capabilities Priorities

The Enterprise Insights & Capabilities Team works within SIA on the most impactful business opportunities across the enterprise, putting themselves in the shoes of our marketing, sales, leadership teams and other functions to supply the right insight at the right moment to deliver better value propositions to Danone’s consumers, shoppers and customers. This Sr. Manger will report to the VP of Enterprise Insights & Capabilities and play a proactive, collaborative role across our entire organization.

This team conducts consumer research to understand the landscape of needs, demand spaces, and occasions; evaluate our right to win through brand equity and brand health, shopper behavior, path to purchase and shelf navigation. We build analytics to size future consumer value pools using foresights and occasion data and diagnose our ability to attract switchers and new users from outside the category.  We support answering a simple question: “where should we prioritize and hunt for future value?”

The team proactively helps “sell” by supporting category teams, RGM, commercial, and category managers to construct category growth driver stories and activation platforms out of our category, portfolio, and trade strategies. We are answering the simple questions “How are we delivering on the needs of a consumer, customer or shopper?”

We contribute to a culture of effectiveness through activity-based performance management of ourselves and competition with precision. As a function we are embedded into these performance rhythms to keep a finger on the pulse of the business and bring the right data and insight to enable agility in strategic and tactical course correction. Answering the simple questions: “Did we do what we said we would do? Did we execute as expected? Did it deliver as expected? Where were we wrong? What do we need to do differently?”

This team develops strong, strategic partnerships with key vendors to fuel a seamless and future‑ready innovation pipeline. It champions best‑in‑class ways of working by co‑creating processes, elevating collaboration standards, and continually optimizing how we engage with our partners. Through these trusted relationships, we unlock new capabilities and ensure our innovation workflows are effectively cascaded through the rest of the SIA organization.

The salary range for this position is $120k-150k USD. The exact salary offered will depend on several factors, including the candidate’s relevant experience, geographic location, internal equity, and market conditions.  Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment.

Who are we looking for?

Simply put, we’re looking for an agile team member who can work cross functionally and be creative with research methodology, strategic insights, and business and data analytics. You’re right for this role if you’re a bit of a unicorn – experience with a wide range of consumer research methodologies, you can juggle multiple projects and timelines at once, and you are able to see the big picture business objectives and determine how to action against them.

We are looking for future business leaders with a passion and track record for leveraging insights, data and analytics to unlock transformational growth. Someone with intellectual curiosity who wakes up excited to design problem solving structures to uncover new innovative opportunities. Someone with a belief in full potential thinking, who wants to turn complicated data and insights into inspiring stories. Someone with a passion for learning and leading organizational change.

The ideal candidate is business-minded, consumer/shopper/customer-centric, self-motivated, strategic thinker who is driven for results. Finally, you need to be passionate about learning, objective about the data, and open to collaboration and debate.

Key Experience:

• B.S./B.A. (required) Marketing, Business or related field
• M.S./MBA (preferred) in Marketing, Business or related field
• 5+ years of experience in market research, consumer insights or related area. Consumer packaged goods experience preferred.
• Multiple-function experiences – candidates who were power-users of analytics and insights and have leveraged to drive better business decisions from multiple perspectives (i.e., marketing, commercial/sales, category development/management, insights, analytics, RGM, agency side, customer/retailer side
  

Knowledge, Skills and Abilities:

• Innate curiosity to understand human behavior and build consumer intimacy
• Developing and executing research plans with autonomy grounded in understanding the business challenges and opportunities
  • Designing and leading quantitative and qualitative consumer insight approaches that build brands and drive strategic action (i.e., value proposition testing, brand building, creative testing, Demand/Occasion work, Shopper mission/behavior studies, etc.)
• Strong storytelling skills
• Broad understanding of marketing research techniques and applications
• Proven record of influencing business decisions with fact-based insights with competitive intelligence, retail intelligence and persuasive communication to drive better business outcomes.
• Hands-on experience with Nielsen/Circana or other POS/Retail Sales data source; Kantar, Numerator or other household panel source
• Experience with the design, synthesis, and application of repeatable, scalable insights and analytical framework
• Proven track record of building strong relationships across the organization and continuous improvement of processes
• Experience with managing external insight partners, interpreting data & analytics both quant and qual, from design through delivery

Life at Danone

With approximately 5,000 employees and 13 production locations across the U.S., our vibrant culture and endless growth opportunities are just a couple of the reasons our employees call themselves “Proud Danoners.” 

Learn more about Life at Danone

Our Brands

When you join us, you’ll work with some of the best-known food and beverage brands in the world, including Activia®, DanActive®, Danimals®, Dannon®, evian®, Follow Your Heart®, Happy Family® Organics, International Delight®, Light + Fit®, Nutricia ®, Oikos®, Silk®, So Delicious® Dairy Free, STōK® Cold Brew Coffee ®, Too Good & Co™, and YoCrunch®.

Our Purpose

We’re committed to making a positive impact on our world. Rooted in our mission to bring health through food to as many people as possible, we’re proud to be the world’s largest B Corp.

Learn more about our mission.

Our Benefits

Our commitment to making the world healthier starts with our employees. 

• Physical Wellbeing: We pay for the majority of your medical benefits – which include medical, dental and vision – with our competitive 80%/20% cost-sharing model.
• Mental Wellbeing: Danoners receive fitness discounts, unlimited flexible time off and hybrid work schedules. We also have a range of programs that support mental health and substance abuse.  
• Financial Support: We offer a performance-based bonus, a 401(k) plan, tuition reimbursement, employee discount programs and voluntary perks.
• Family Care: We offer caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits and pet insurance.

Learn more about our benefits.

Equal Opportunity Employer
Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here.

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