CDI - Global Waters Strategy & Insights Lead (H/F)

We are looking for a global Strategy and Insights Senior Lead for our Waters category, to join our Strategy & Insights global team. This CDI will take place in Paris (75009), in our global Headquarter.  

If you want to gain experience and grow in a highly dynamic company, category, and team, then this role is for you! 

We are offering an opportunity for an experienced market research professional to come and lead a 3-person S&I team to help shape, inspire, and impact global brand strategies, communications, activations, and innovations for some of the most iconic global and local water brands.

As Global Waters Brand Strategy & Insights lead, you will:

• Lead the annual in-depth brand health diagnosis for our global brands Evian and Volvic, delivering insights to shape brand strategy and fuel growth for the short and medium-term. This will include connecting the dots from multiple sources including brand health tracking, market data on category dynamics, a variety of custom communications and concept/product research, etc.
• Lead the annual consolidation of high-level brand health and equity insights for all other Danone Waters brands globally, the output of which will feed into the global Stratplan process.
• Lead the creation of meta learning on key waters topics – e.g. what makes winning concepts, maximizing the effectiveness of packaging.
• Provide insight-related content and research subject matter expertise on Brand-building related toolkits to be developed by the Marketing transformation and S&I Capabilities teams (e.g. Brand tree, Innovation ideation, Creative/Communications development, Brand portfolio architecture).
• Be the Waters S&I lead representative in the Danone-wide People centricity/closeness program by ensuring participation of the broader Waters category and brand teams, and ensuring that the output is relevant and actionable for the Waters category and our brands.
• Lead the adoption and deployment within the Waters category of global S&I standard methodologies.
• Support the development of the global and country S&I teams with Evian/Volvic responsibilities – including but not limited to
  • 1) providing guidance on research design for non-standard Evian/Volvic brand researches
  • 2) maximizing the value of the Brand Health Trackers
  • 3) providing his/her team with opportunities to engage with Senior stakeholders
  • 4) identifying career advancement opportunities for his/her team in the medium-term.

Education & professional experiences needed

• Strong (7-10 years) expertise in Strategy and Insights (fluent in qual / quant / new tech methodologies), with a combination of agency and in-house (FMCG) experience, ideally within a global role. 
• Previous experience in Food & Beverage/Beverage company or in a Strategy consultancy company are a plus. 
• Fluent in English / Data fluency
• Experience in supporting markets outside of France  
• Track record in driving and committing high level stakeholders into business insights
• Ability to coacha team on desk research and qualitative/ quantitative consumer research project management – including identifying the key business questions that research needs to answer, setting action standards, selecting methodologies, analyzing data, and preparing research summaries with conclusions and implications
• Excellent English written and oral communication skills is required 

Managerial competencies and personal skills needed

• Ability to translate trends, consumer & market data into into clear, compelling stories that drive business action
• Ability to connect the dots (data points and insights) from multiple sources 
• Ability to show critical thinking, ask power questions and challenge constructively to bring clarity to the organization on critical business challenges
• Agility to navigate in a matrix and multi-cultural organization
• Drive, can do attitude : ability to challenge the status quo and engage stakeholders

We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all applications* by fostering an inclusive work culture where everyone can feel at home.   

One Planet, One Health - BY YOU!