Building-up short- & long-term category marketing strategy and preparing marketing plans with communication strategy in allergy business 

Responsible for flawless execution and tracking of portfolio strategies 

Managing the category budget & driving excellent execution of the marketing plans 

Coordinate the market research activities to ensure a clear understanding of the consumer insights for the category and drivers of the brands' performance. 

Gathering and interpreting accurately the customer segmentation, market analyses, SWOT, competitor analyses, other developments within the sector 

Ensure product sales forecast monthly by analyzing and report continuous intelligence on the product's performance, customer insights, potential negative issues, and opportunities 

Being an active member of the brand team including such as medical sales department, consumer department, sales department, regulatory department, and market access functions ensuring that the brand strategy and plans are effectively developed and implemented 

Creates inspiring informative briefings for 3rd parties 

Building and maintaining relations with opinion leaders, and associations as the representative of the brand 

Work closely with the medical sales force, cascade the strategies to the sales to ensure the achievement of category commitments 

Conducting routine field visit with the medical sales force to better understand the market drivers and dynamics 

Enhancing the company image through close contacts with internal and external stakeholders 

Coach and develop junior product managers according to developments areas aligned with Danone competency