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Shopper Marketing Manager - Sainsbury's (FTC)

  • United Kingdom
  • LONDON
  • Hybrid
  • Temporary Full-Time
  • Posted: 17 Oct 2024
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Shopper Marketing Manager - Sainsbury's (FTC)
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About the job

Danoners are steering us to a more sustainable future, helping to make the world healthier. As a certified B-Corp, we have our Danone Impact Journey to 2025. This will only be possible with each and every one of our leaders.

Role Purpose:

 

To deliver excellent execution within key strategic grocery customers, responsible for the management and delivery of the Shopper strategy across all Dairy and Plant based categories. 

 

Key Activities:

 

Analytics

  • Analysis of shopper data and previous activations to provide insight for campaign plans by customer
  • Monthly budget forecasting and reviews by category, adjusting accordingly based on data
  • Ownership and delivery of campaign performance and target tracking

Customer Engagement

  • Nurture and manage your day-to-day customer contacts


Project Management

  • Working closely with Sales and Marketing ICX team to ensure the delivery of aligned and impactful brand messages at every touchpoint within specific customers
  • Responsible for the excellent execution of NPD in specific customers
  • Tracking of the key targets (e.g. activation ROI, shopper conversion, customer touchpoints) to deliver the plan, working across functions to execute
  • Delivery of each campaign by subchannel (e.g. main estate, convenience, online etc) to maximise ROI

Team Engagement & Development

  • Being an active member of the Shopper team
  • Delivery management through setting the plans for activities and desired outcomes, engages the team on the ‘why’ of each project and coaching on the day-to-day challenges

About you

We would like you to demonstrate your following key skills:

 

Leadership Expectations

  • Able to build good relationships authentically and quickly
  • Able to work autonomously to find solutions to challenges
  • Able to build their network and can engage others through clear communication
 

Functional capabilities

  • Understanding and experience of successful project management
  • Ability to use questioning and listening to gain true needs of customer/ agency
  • Able to demonstrate experience of successful negotiations
  • Good level of commercial acumen

Salary Bracket - £48k - £55k plus car allowance

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About Danone

At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.

 

We have a range of flexible benefits and excellent rewards, click here to find out more.

 

Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.

 

The closing date for applications is 02 November, you will therefore hear about your application after this date.

 

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