The Associate Brand Manager (ABM) will play a key role in assisting the Neocate Senior Brand Manager in developing and implementing the strategic marketing plan for the Neocate portfolio, a specialized range of pediatric formulas. This role will have a focus on HCP & Consumer activation.

The ABM will work within a supportive team while maintaining a sense of autonomy to build and drive key brand initiatives that will allow Neocate to enhance its competitive position, promote the successful launch of new products and services and ensure continued growth of current products. Success will involve managing, executing, and tracking key category initiatives, conducting business analytics, supporting the field sales team, as well as organizing and running promotional activities such as conferences and patient events. The Senior Brand Manager will support with coaching, input and ideas, professional development support and will take responsibility for overall business results.

This position is remote based in either White Plains, NY or Louisville, CO.

Key Responsibilities:

1. Execute with excellence the brand plan

• Work as part of a team to implement key elements of marketing strategy from the brand’s ongoing operating plan, including execution of communication strategies across select traditional, digital, social and other emerging media.

• Develop and implement marketing promotional materials aligned to selling model that effectively engage with key target segments (Healthcare Professional & Consumer) influencing product trial and desired behavior.

• Lead the development and implementation of brand presence at trade shows and external events to engage with and gather insights from key HCP and consumer target segments.

• Design and execute the presence of the Neocate portfolio’s social presence on digital channels. Execute CRM campaigns through SFMC.

• Lead on monthly and yearly brand budget reconciliation process from the category marketing perspective, engaging with the wider team to ensure consistency and accuracy.  

2. Manage profitable growth

• Facilitate the execution of multiple concurrent marketing initiatives, tracking and managing project or program constraints to meet all key performance indicators including cost, time, scope, quality and goals.

• Contribute to business forecasting

3. Develop engaging brand positioning and value proposition

• Apply basic understanding of the brand framework model to assist in initiatives to re-enforce and develop the brand positioning with key commercial targets

4. Performance analytics

• Compile, analyze and report on sales performance data, providing commentary and insight on brand performance by segment, channel, region and key customer group. Create and publish monthly business scorecard showing key brand and sales performance indicators. Gather qualitative feedback from cross-functional team partners.

• Other duties as assigned.

The base compensation range for this position is $105,000 - $115,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.

Knowledge, skills and abilities:

• Knowledge and understanding of marketing strategies, marketing techniques, qualitative and quantitative analysis techniques and customer research.

• Knowledge of project management best practices, including budgeting.

• Solid interpersonal and communication skills.

• Skill with creative and adaptive planning, design, implementation, maintenance, and evaluation.

• Skill in gathering and analyzing data to produce actionable information.

• Ability to analyze business trends and financial metrics, including sales, return on investments, and profit and loss.

• Ability to analyze problems and develop solutions.

• Ability to work in cross-functional teams, both in leadership and member roles.

• Ability to establish rapport and credibility among Nutricia management and employees.

• Ability to communicate effectively orally and in writing.

• Ability to plan, organize, and administer marketing strategies.

• Ability to handle multiple priorities at the same time.

• Solid Microsoft Office skills, including Excel

Supervisory responsibilities:

The ABM Neocate does not have direct reports.

Working conditions:

Hybrid

Minimum qualifications:

• Bachelor’s Degree required. MBA preferred

• 2+ years of experience in nutrition is a plus

• Proficiency in Microsoft Office, including PowerPoint, Excel, and Word

Success factors:

• Demonstrated business analysis skills leading to tangible conclusions, potential-based prioritization and plans that achieve desired business objectives.

• Strong attention to details and ability to coordinate large logistical operations, as well as flexibility to learn and adjust from previous experience.

• Leadership and influencing skills. Can positively cultivate and influence relationships with strategic partners in advertising and public relations, as well as with symposia consultants and key opinion leaders.

• Effective organization and time management capabilities. An individual able to work in a fast-moving environment, adept at managing multiple initiatives and able to set priorities, and efficiently perform responsibilities.

• Superior written and oral communication skills. Ability to convey complex concepts and strategies, orally and in writing; and to effectively design materials and train staff as appropriate.

• Collaborative business style. Able to work with team members and cross-functionally in own responsibility scope as well as toward corporate objectives and initiatives.

• Sound judgment and recommendations. Possesses well-developed thought processes and ability to support decisions.

• Creative thinker. Demonstrated creativity and effectiveness in addressing major strategic challenges. Capability to capture and enhance the target market through appropriate tools.

• Proven strong initiative and follow-through skills with little day-to-day supervision.

• Ability to quickly adapt to changes due to both internal and external factors

Nutricia Advanced Medical Nutrition is focused on pioneering and delivering specialized nutritional solutions and Best Care for medical professionals and their patients, helping people live healthier and longer lives. Nutricia North America was established in 1983 and is headquartered in Rockville, MD. We seek to provide solutions and services wherever nutritional intervention can be shown to improve clinical outcomes. In partnership with doctors, healthcare professionals and caregivers, we work to make a real difference in people's lives by speeding recovery and encouraging independence. Our ambition is to deliver only proven benefits through nutrition, as an integral part of disease management. Consisting of a wide variety of FDA and Health Canada regulated nutrition products, we are especially active in the management of inherited metabolic diseases, severe pediatric allergic and gastrointestinal disorders, pediatric epilepsy, and long term and critical care for seniors. Please join us in nourishing lives & inspiring a healthier world through food! Learn more @ www.nutricia-na.com

Nutricia is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here.

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