The Associate Manager, Omni Customer Enablement & Syndication (GDSN/AFH), will report to the Manager, Omni Customer Enablement & Syndication and support our mission to deliver best-in-class digital product experiences across key retail and distributor partners. This role will partner with our Agency partner to drive end-to-end GDSN/AFH syndication and product data readiness across brands, ensuring innovation and renovation items are accurately set up, compliant, and customer-ready. Responsibilities include new item setup, AFH customer portal and scorecard support, and scalable product data governance and lifecycle processes in partnership with Sales, managed services, and cross-functional teams. The role requires strong hands-on expertise in Salsify, Syndigo, and 1WorldSync and serves as the internal GDSN expert, driving activation, digital recommendations, and strategic connectivity across teams. As business needs evolve, this position may also flex to support broader Digital Shelf syndication priorities.

Essential Functions & Responsibilities

GDSN & AFH Syndication Leadership

• Syndication ownership: Partner with our Agency partner for end-to-end GDSN and AFH syndication across key customers, owning new item setup, ongoing data projects, and ad hoc requests to ensure compliance
• Customer compliance: Manage projects related to customer-specific GDSN requirements, distributor portal maintenance, and data gap resolution (Sysco and other AFH partners)
• Vendor partnership: Coordinate syndication managed services priorities, activation timelines, and issue resolution
• Reporting: Own AFH compliance scorecard tracking and performance improvement over time, and reporting

Product Data & Lifecycle Ownership

• Master data governance: Maintain product attribute accuracy (nutrition, allergens, specifications) as the source of truth across systems
• Data lifecycle management: Partner with Master Data, Regulatory, Quality, R&D, and other cross-functional partners to create and maintain scalable processes for collecting, validating, and maintaining product data to close data gaps and meet evolving retailer and distributor requirements
• Data quality controls: Implement validation and integrity processes to ensure long-term compliance and accuracy
• Digital asset enablement: Own creation and delivery of GDSN-specific digital assets in partnership with graphic production teams and partner agency.

Project Management & Processes

• Product Launch activation: Drive cross-functional accountability to deliver syndication for GDSN/AFH and product data to support Digital Shelf syndication.
• Workflow management: Track syndication progress and prioritize workstreams, and manage activation through Asana and related tools
• Operational leadership: Coordinate syndication processes across GDSN, Digital Shelf, and product record readiness workstreams
• Continuous improvement: Identify process enhancements to improve efficiency, scalability, and speed-to-market
• Stakeholder engagement: Maintain structured communication with Sales, eCommerce, agencies, and internal partners

This position is hybrid and can be based in either White Plains, NY or Louisville, CO.

The base compensation range for this position is $95,000 - $110,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.

Behaviors

• Very strong attention to detail
• Excellent project management skills to balance multiple priorities
• Creative eye for what will drive consumer conversion
• Ability to balance analytical and creative storytelling mindset
• Strong communication skills and very organized
• Embodies a can-do and agile attitude and is willing to roll up their sleeves
• Passion for creating processes and implementing new systems
• Business development mindset and passion for discovering new opportunities to drive growth
• Self-starting and proactive leadership style - takes initiative and can hit the ground running
• Fast learner with a solution-oriented mindset
• Passion for technology platforms and eCommerce

Skills

• Expertise in GDSN syndication via Salsify and 1WS, as well as vendor portals (i.e. Sysco, US Foods)
• Experience with product life cycle data management (SAP data, nutritional data, allergens)
• Experience working with GS1 standards
• Expertise in managing end-to-end digital shelf content production and syndication via Salsify + Syndigo
• Deep knowledge of DAM/PIM workflows
• Strong working knowledge of metadata standards, taxonomy, and SEO best practices
• Ability to develop and execute effective content strategies tailored to business goals
• Strong analytical skills to synthesize customer insights and requirements
• Excellent written and verbal communication skills
• Ability to influence stakeholders and drive results
• Ability to understand different needs and translate them into one clearly defined goal/objective
• Creative approach to problem solving
• Effective at managing multiple stakeholder needs and projects

Qualifications

• 3+ years of experience in digital shelf content management and syndication
• Proven hands on keyboard experience in Salsify, Syndigo, 1WS, and GDSN.
• Proficiency with DAM/PIM platforms
• Agency content production experience a plus
• Away From Home experience a plus
• Background in eCommerce merchandising, digital marketing, master data, or related field
• Proficient in Microsoft Office (Excel, PowerPoint, Word)
• Experience with Profitero, Asana, and consumer insights a plus

Life at Danone

With approximately 5,000 employees and 13 production locations across the U.S., our vibrant culture and endless growth opportunities are just a couple of the reasons our employees call themselves “Proud Danoners.” 

Learn more about Life at Danone

Our Brands

When you join us, you’ll work with some of the best-known food and beverage brands in the world, including Activia®, DanActive®, Danimals®, Dannon®, evian®, Follow Your Heart®, Happy Family® Organics, International Delight®, Light + Fit®, Nutricia ®, Oikos®, Silk®, So Delicious® Dairy Free, STōK® Cold Brew Coffee ®, Too Good & Co™, and YoCrunch®.

Our Purpose

We’re committed to making a positive impact on our world. Rooted in our mission to bring health through food to as many people as possible, we’re proud to be the world’s largest B Corp.

Learn more about our mission.

Our Benefits

Our commitment to making the world healthier starts with our employees. 

• Physical Wellbeing: We pay for the majority of your medical benefits – which include medical, dental and vision – with our competitive 80%/20% cost-sharing model.
• Mental Wellbeing: Danoners receive fitness discounts, unlimited flexible time off and hybrid work schedules. We also have a range of programs that support mental health and substance abuse.  
• Financial Support: We offer a performance-based bonus, a 401(k) plan, tuition reimbursement, employee discount programs and voluntary perks.
• Family Care: We offer caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits and pet insurance.

Learn more about our benefits.

Equal Opportunity Employer
Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here.

#LI-NORAM

#LI-HYBRID

#LI-AS1

California Data Privacy Law