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Marketing

Assistant Brand Manager, Aptamil

  • Turkey
  • Istanbul
  • On-site
  • Permanent Full-Time
  • Posted: 9 Mar 2026
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Assistant Brand Manager, Aptamil

About the job

Danone Türkiye is looking for a talented colleague for the "Assistant Brand Manager, Aptamil" position. Take this opportunity to GROW together!

 

In this role, you will be responsible for:

 

  • Support the growth of Aptamil by turning consumer insights and data into impactful marketing actions. The role contributes to strengthening brand equity, driving demand and executing integrated campaigns across channels while collaborating closely with cross-functional teams.
  • Analyze brand and category performance, identifying key drivers of growth and opportunities to strengthen brand health.
  • Track brand KPIs (market share, penetration, brand equity metrics) and translate insights into actions that improve mental availability and brand visibility.
  • Support the development and execution of integrated marketing campaigns across media, digital, e-commerce and HCP touchpoints.
  • Translate consumer insights and trends into creative and culturally relevant communication assets.
  • Identify growth opportunities within the Early Life Nutrition category through a data-driven and consumer-centric mindset.
  • Collaborate with global and cross-functional stakeholders (Consumer & Channel Development, Medical, Finance, Strategy & Insights, Digital etc.) and external agencies to deliver brand and innovation plans.
  • Contribute to marketing and brand management projects to strengthen category understanding and execution excellence.
  • Support marketing investment planning and budget management to ensure efficient allocation and maximize working media impact
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About you

About You:

  • Curious about consumers and passionate about building brands that matter.
  • Proactive, collaborative and comfortable working in a fast-paced environment.
  • Strong business mindset, analytical thinking and good communication skills
  • Passion to growth and strong time management skills, ability to work in multiple projects.
  • Open-minded, conceptual and creative thinking, result oriented
  • Team player, dynamic & hard working with enthusiasm, innovative person with effective communication skills
  • University degree in a relevant discipline
  • Preferably 2+ years of marketing experience in FMCG company
  • Excellent command of English

About Danone

Being a Danoner means that you create your own working experience.

  • You could design your own way of working with our hybrid working model.
  • Our head office is in Ataşehir.
  • You could decide your daily 8-hours of working period within our flexible-working hours practice.
  • We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!
  • Summers are flexible here! You could work fully remote for 4 weeks during July and August.
  • We also enjoy Fridays during summer period between July and August by finishing our works by 15:00 and enjoy the rest of the day and starting the weekend earlier.
  • Danone offers various types of leave days to support Danoners’ work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of "Im New in Danone Leave"1 day of "My Future is Good Leave" for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.

 

We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.

All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability.

Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it’s all up to you.


Working here, you’ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself.
 

Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.

At Danone Türkiye, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact. 

This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long-term value — not just for our business, but for our people, partners, communities, and future generations.
If you’re looking to grow your career with purpose, you’re in the right place.

 

 

What we offer

This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive "change" & "growth”. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.

 

At Danone Türkiye, we do not aim to be the best company in the world, but better for the world.
That’s why, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact.
Through this journey, we strive to create long-term value for our employees, partners, communities, and future generations.

 

What’s next?

Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!

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