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Ecommerce Activation Executive: B2B

  • United Kingdom
  • London
  • Hybrid
  • Temporary Full-Time
  • To end Dec 2026
  • Posted: 10 Mar 2026
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Ecommerce Activation Executive: B2B

About the job

Danoners are steering us to a more sustainable future, helping to make the world healthier. As a certified B-Corp, we have our Danone Impact Journey to 2025. This will only be possible with each and every one of our leaders.

 

Role Purpose:

To deliver best‑in‑class E‑commerce execution across the Away From Home (AFH) and Impulse channels by ensuring flawless delivery of Digital Shelf fundamentals, optimising content and product discoverability, and planning & executing effective retail media activation across all categories and customers. This role acts as the engine room of execution between Digital commerce, Account teams and Shopper Marketing – ensuring all online touchpoints are best in class and win with the online shopper at the moment of choice

 


Key Activities:

Digital Shelf Excellence

•Own delivery of Core Digital Shelf KPIs across the 3As; Availability, Accessibility & Activation.
•Ensure best-in-class product content, tailored for this channel incl. imagery, titles, assets, pack information
•Monitor paid and organic search performance and report monthly Digital Shelf KPIs, collaborating with retailer partners and the Digital Shelf team to drive visibility & continuous improvement.
•Engaging cross functional teams to deliver shared ownership of the digital plan to drive success.
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Retail Media Execution

•Plan and execute always-on and campaign-based retail media activity across AFH & Impulse customers and all categories
•Ensure the right targeting, formats and placements are used to drive conversion and ROAS
•Partner with customers to optimise performance and identify new opportunities
•Track and evaluate performance KPIs and recommend prioritisation for future spend.
•Managing external media agencies and artwork agency to create and execute all retail media on time and in full

 

Stakeholder Relationships

-Work closely with customer teams to align on activation priorities and retailer nuances
-Partner with Shopper Marketing to translate physical activation plans into effective online executions

 

Customer Management

•Build relationships with the eCommerce teams which position Danone as a leader in Digital Commerce for AFH & Impulse channel

Key metrics:
•Deliver executional inputs that directly influence online sales performance across AFH and Impulse customers
- All Danone categories applicable within AFH & Impulse.
- Key retailers Booker, Bestway, Bidfood, Brakes & Musgraves & responsibility to support rollout of digital fundamentals to relevant regional wholesalers.

 

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About you

We would like you to demonstrate your following key skills:

Leadership Expectations

•Good relationship building skills
•Able to work proactively & autonomously to find solutions to challenges.
•Able to build their network and can engage others through clear communication.
•Ability to be organized and set priorities to manage time effectively to deliver against KPIs

 

Functional capabilities

•Keen interest in Ecommerce Digital Shelf metrics and online customer behaviour
•Ability to analyse media performance and define action plan
•Strong project management skills and the ability to deliver at pace across multiple categories/retailers
•Experience collaborating with cross-functional teams, customers and agencies

Salary Bracket: £34k - 38k + bonus & benefits 

 

Please note this is an FTC until the end of December 2026.

About Danone

At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.

Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.

The closing date for applications is 20/03/2026, you will therefore hear about your application after this date.  

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