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(Japanese Required)Senior category management & activation manager

  • Posted: 5 Dec 2022
  • Sales
  • Tokyo
  • Japan

About the job

This position is responsible for external strategy development and excellent execution in Japan by leading two teams (shopper activation, category management).

Shopper needs and shopping habits (purchasing channel) become diversified. Thus, single template of customer selling story is no longer meaningful.  This position is developing fit-for-use/ tailored customer selling story based on standard selling story which developed by sales strategy & G2M team for key channel & customer.

At key customer, Danone will penetrate more in category growth, not manufacturer/ brand growth via category management, and help for building stronger relationship with key customer (Joint Business Planning).

In-store execution with excellence is also key role of this team that developing execution guideline, shopper needs based customer event/ promotion and managing sales A&P budget.

With these purposes, deeper collaboration with sales customer team is an essential. Also timely and periodically providing feedback of field sales to sales HQ team is expected.



Main responsibilities

  1. External strategy development
  • Develop customer selling story with whole Danone Japan portfolio by collaborating sales strategy & G2M team
  • Tailoring selling story for key customer and helping for customer JBP (Joint Business Planning) together with field customer team


  1. Category management
  • Provide category overview analysis and growth opportunities to sales team as well as external customer by collaborating with marketing and S&I team.
  • Develop planogram strategy and selling story by incorporating our brands’ strategies and plans
  • At key customer, play as a consultant to enable customer category growth (Category captaincy)


  1. Shopper Activation
  • Develop shopper activation plans (shopper events, customer marketing plans, POSM) and review with marketing team
  • Manage sales A&P budget


  1. Team development
  • Lead team with a clear purpose, improve ways of working, and ensure effective collaboration among and beyond the team
  • Performance management and development planning for the team



About you

Education background


  • University degree


Technical Skills and Experiences required

  • Solid shopper marketing experience in FMCG
  • Leadership experience to influence corporate decision-making
  • Good understanding of Japanese retail landscape and shopper
  • Global framework deployment experience
  • Good understanding of marketing strategy and financials (especially P&L)
  • Team management (more than 5 members)
  • Business level of English and native Japanese


Competencies to be successful on the job


  • Strong interpersonal communication skills
  • Strategic thinker with strong logic and analytical skills
  • Dealing with ambiguity
  • Business acumen
  • Excellent presentation skills

About us

Dedicated to bringing health through food to as many people as possible, Danone is a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.


At Danone, we aim to inspire healthier and more sustainable eating and drinking practices, in line with our vision - Danone, One Planet. One Health - which reflects a strong belief that the health of people and the health of the planet are interconnected. We deliberately concentrate on high-growth and health-focused categories, and commit to operating in an efficient, sustainable and responsible manner.


Check out the link below to find out more about Danone in Japan.


Application procedure

  • Resume and Cover letter

  • (Video)Assessment

  • Interview #1

  • Welcome